Customized communications offer a world of opportunity for service providers to introduce new value-added capabilities, including variable data printing, multi-channel communications, and Web-to-print to meet the needs of marketing professional. Our Customized Communication Certificate Program defines the various market segments, explores the business opportunities, and provides real-world examples and success stories within each segment, as well as a "how-to" approach for selling customized communications solutions.

Click on the course titles below to learn more about each:

• Overview of Customized Communications
• Entry-Level Variable Data Print
• Web-to-Print
• Advanced Variable Data Print
• TransPromo Communications
• Multi-Channel Communications
• Selling Customized Communications

Introduction to Digital Color Certificate Program ($399)

The Introduction to Digital Color Training Program teaches PSPs and MSPs about the opportunities and trends within the digital color market. It defines the various market segments, business opportunities and provides real world examples and success stories within each segment as well as a "how-to" approach for selling digital color solutions to the marketing professional. The full program consists of five courses, which may be taken individually or as an entire curriculum. Each course consists of an interactive, engaging learning environment. An assessment test is provided at the end of each course which tests the student's comprehension upon completion.

Click on the course titles below to learn more about each:

• Market Opportunity for Digital Color
• Color 101
• Digital Color Workflow
• Choosing a Digital Color Device
• The Solution Selling Process

The courses required for the Customized Communications and Introduction to Digital Color Sales Training Certificate Programs may also be taken as individual courses. ($99 Each)

Customized Communications: Overview of Customized Communications

This course provides an overview of the customized communications market. It outlines the industry trends and the opportunities available for print and marketing service providers who are currently offering, or looking to offer, their clients new value added services associated with customized communications.

You'll learn:

• What customized communications are and the trends that are driving the graphic communications industry toward more customized communications
• The various market segments that fall under the customized communications umbrella
• The value of customized communications for:
• Print & marketing service providers
• Marketing professionals
• Consumers
• The opportunities customized communications provide for the print & marketing service provider
• Key solution vendors offering customized communications solutions

Customized Communications: Entry-Level Variable Data Print

Entry-level variable data print is the first step toward offering your clients more value-added products and services. This course defines entry-level variable data, provides an overview of the entry-level variable data print market, and explores the opportunities it provides for print and marketing service providers.

You'll learn:

• The definition of entry-level variable data print and the trends that are driving this market
• The value of entry-level variable data print for:
• Print & marketing service providers
• Marketing professionals
• Consumers
• The key elements required to create a successful entry-level variable data print campaign
• How an entry-level variable data print campaign is executed
• Key solution vendors for entry-level variable data print
• The opportunities entry-level variable data print provides for the print & marketing service provider

Customized Communications: Web-to-Print

Web-to-print solutions provide a multitude of benefits for both the print service provider and their clients. This course focuses on Web-enabled solutions, the trends that are driving them, and the opportunities this presents for print and marketing service providers.

You'll learn:

• The definition of Web-to-print and the trends that are driving this market
• The value of Web-to-print for:
• Print & marketing service providers
• Marketing professionals
• Consumers
• The key elements required to create a successful Web-to-print campaign
• How a Web-to-print solution is executed
• Key solution vendors for Web-to-print
• The opportunities Web-to-print provides for the print & marketing service provider

Approximate time: 45-60 minutes

Customized Communications: Advanced Variable Data Print

Advanced variable data print goes beyond simple personalization and mail merge. This course provides an overview of the advanced variable data print market. We start by defining what advanced variable data is and the opportunities it provides for print and marketing service providers.

You'll learn:

• The definition of advanced variable data print and the trends that are driving this market
• The value of advanced variable data print for:
• Print & marketing service providers
• Marketing professionals
• Consumers
• The key elements required to create a successful advanced variable data print campaign
• How an advanced variable data print campaign is executed
• Key solution vendors for advanced variable data print
• The opportunities advanced variable data print provides for the print & marketing service provider

Customized Communications: TransPromo Communications

TransPromo communications provide promising new vehicles for direct marketers that need an innovative way to reach consumers. For print service providers, TransPromo communications mean new revenue opportunities. This course provides an overview of the TransPromo communications market and discusses the trends and opportunities for print and marketing service providers.

You'll learn:

• The definition of TransPromo communications and the trends that are driving it
• The value of TransPromo communications for:
• Print & marketing service providers
• Marketing professionals
• Consumers
• The key elements required to create a successful TransPromo communications campaign
• How a TransPromo communications campaign is executed
• Key solution vendors for TransPromo communications
• The opportunities TransPromo communications provides for the print & marketing service provider

Customized Communications: Multi-Channel Communcations

Multi-channel communications provide tremendous value to marketers and an opportunity for better client relationships and new revenue streams for print and marketing service providers. This course provides an overview of the Multi-channel communications market, the trends that are driving this market, and the opportunities it provides for print and marketing service providers

You'll learn:

• The definition of Multi-channel communications and the trends that are driving this market
• The value of Multi-channel communications for:
• Print & marketing service providers
• Marketing professionals
• Consumers
• The key elements required to create a successful Multi-channel communications campaign
• How a Multi-channel communications campaign is executed
• Key solution vendors for Multi-channel communications
• The opportunities Multi-channel communications provides for the print & marketing service provider

Customized Communications: Selling Customized Communications

Selling Customized Communications requires identifying the right target audience, speaking their language, and establishing you and your company as the ideal solution provider for your customers to partner with. This course provide a "how to" solution selling approach to Customized Communications.

You'll learn:

• Some new strategies for intelligent prospecting
• How to identify and gain access to the right audience
• How to recognize and speak to the needs of the marketing professional
• How to articulate the value of customized communications and recommend a solution
• The key strategies associated with solution selling
• How to position your organization as a valued solution partner

Introduction to Digital Color: The Market Opportunity

This course will provide an overview of the digital color market. It will cover the latest Industry trends, define various market segments, and introduce the market opportunity for digital color printing.

You'll learn:

• The primary markets for digital printing
• The definitions of a variety of specific market segments, including commercial printers, quick printers, in-plant printers, data centers, and digital service providers.
• Some of the top industry trends and opportunities

Introduction to Digital Color: Color 101

This course will provide an introduction to digital color.

You'll learn:

• What color management is
• Understand basic color theory
• The definition of color
• The variables in color reproduction
• Understand color measurement
• How to create and use color profiles

Introduction to Digital Color: Digital Color Workflow

This course will provide an overview of workflow challenges, introduce opportunities for automation, and introduce a range of digital color workflow solutions.

You'll learn:

• The major workflow challenges
• JDF and the opportunity for automation
• The variety of workflow management solutions

Introduction to Digital Color: Choosing a Digital Color Device

This course will provide an overview of various digital color production devices and the considerations for choosing a device that fits your needs.

You'll learn:

• The current state of the industry,
• The different production categories and what devices fall into each category
• Various device considerations, services and supplies, and purchase options
• Various vendors and products available
• The future of digital color devices.

Introduction to Digital Color: The Solution Selling Process

This course will provide an overview of the solution selling process and how to apply that process to your selling activities.

You'll learn:

• How to identify your target market
• Strategies for intelligent prospecting
• How to recognize and speak to the needs of your client
• Strategies for making the sale
• The key topics for helping your customer, including education, training and support, finding the right target market, and selling value.