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Narrowcasting: The Opportunity for Digital Signage and In-Store TV Networks

Download Prospectus (Acrobat PDF File)        

# Pages: 100+
Publication Date: January 2007
Service: Market Research


Over the past fi ve years, there have been dramatic advances in display technology, network infrastructure, components, and software for creating, managing, distributing, and displaying digital images and video content. Many developments indicate that the market for digital signage and in-store TV is poised for rapid growth, including:

  • Numerous technology leaders continue to make major investments in all aspects of digital     signage and in-store TV systems that are yielding significant improvements in size, quality, form     factor, reliability, and costs.
  • We have seen important advances in networking infrastructure, with many sites having access to     affordable broadband communications through landline and wireless services.
  • There are continuing improvements in content authoring and management systems, making it     easier and more affordable to create effective visual and audio communications for a variety of     applications.
  • Many companies are continuing to push the use of technology to drive sales, improve productivity,     and enhance the customer experience (e.g. kiosks, wireless Internet, electronic shopping carts,     inventory management systems).
  • Digital signage and in-store TV networks are another aspect of the store of the future.
  • Larger networks and better-established rate structures are emerging, enabling brand managers     and media buyers to more effectively plan for their use of this media.
  • We are seeing the continued fragmentation of traditional media and choices for consumers in     how, when, and where to “consume” content (e.g. DVRs, mobile handsets, video downloads). The     dilution of traditional media is increasing the importance of POP-based promotional systems.
  • There are a growing number of installations and success stories related to digital signage,     increasing the awareness of and confidence in these systems.
  • Project Objectives

    InfoTrends will update and expand on its previous studies with new primary research. We will:

  • Describe the structure of the digital signage and in-store TV network industry
  • Review recent industry developments and trends
  • Size and forecast the demand for digital signage and in-store TV networks
  • Describe the opportunities for narrowcasting systems in key vertical industries
  • Understand the perceptions, requirements, and plans for digital signage and in-store TV networks     among retailers, brand managers, and advertisers
  • Describe the business models and drivers being used in narrowcasting deployments
  • Profile visual communications strategies and existing narrowcasting implementations
  • Profile key industry players
  • Provide strategy recommendations for digital signage and in-store TV network products
        and services
  • Project Deliverables

    Subscribers will receive a variety of deliverables as part of this project, all designed to improve their product planning, business development, ability to attract capital, and marketing activities. The deliverables will include:

  • An executive summary
  • A written report
  • A market size and forecast document (2005-2010) covering hardware, software, systems     integration, and network operation/advertising revenues
  • Detailed vendor profiles
  • Data tabulations from the structured surveys (optional)
  • A set of PowerPoint slides for internal communication of the report findings
  • Getting Started

    For more information on the study or to sign up as a participant, contact Scott Phinney at +1 781 616-2100, ext. 123 or via e-mail at scott_phinney@infotrends.com. Early subscriber discounts are available until October 30, 2006. Clients that sign up early can also provide input and review of the structured surveys.

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