At Dscoop5, the fifth annual conference of HP Indigo owners and operators, XMPie is demonstrating its variable data print (VDP), cross-media, and Web-to-print software solutions, showing attendees how to create highly-targeted, integrated multi-channel marketing communications that build business. As the one-to-one software provider of choice for a number of leading Dscoop members, XMPie’s presence further affirms its commitment to the HP user community.

In its booth, XMPie is taking attendees through a multi-phase, multi-touch point, viral cross-media campaign that incorporates marketing tactics for customer acquisition and retention, as well as up- and cross-selling. The campaign elements demonstrated include a personalized postcard, e-mail message, Response URL (RURL) Web site, Google Map, PayPal interaction, mobile message, and fulfillment offering.

XMPie is a gold sponsor of the event and is presenting Cross Media 2.0: The Future of Integrated Communications on Sat., Feb. 20 at 11 a.m. Session attendees will have the opportunity to examine how personalized print, new media, and social networks are changing the way businesses reach and engage customers and how service providers, and their customers, can leverage these emerging paradigms for new revenues, high profit, and steady growth. The current and future state of cross-channel, conversational communications, and the technologies enabling these highly interactive marketing programs will be discussed, as well as the latest service offerings in VDP and cross-media, including personalized video, Twitter-driven marketing campaigns, and QR codes.