Digital Asset Management... Itís Changing!
Digital Asset Management (DAM) has become integral in the publishing process for mass media such as magazines, newspapers, and television. However, the scope of DAM users and their requirements are quickly changing with the proliferation of media channels such as social media, mobile, video, 3D objects, and the cloud. Furthermore, the need for integration with other types of infrastructure (data analytics, campaign management, ERP, CRM) is a critical force that is driving the development of DAM solutions. As publishers, marketers, and brand owners unravel their strategies for all of these media types, service providers have an opportunity to grow their role in the media value chain by assisting in the management and deployment of assets. To do so, software vendors must provide integrated solutions that support the needs of service providers and their customers. These trends and others were apparent to those in attendance at the recent Henry Stewart DAM NY conference (June 8-9, 2011). This document provides a starting place for vendors to learn about the trends facing DAM and media providers.