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Mobile: The Digital On-Ramp for Traditional Media

Mobile technology, including mobile codes, mobile messaging, and even augmented reality, acts as an on-ramp to the digital world when integrated with print and other traditional, offline media types. In fact, marketersí use of integrated mobile campaigns and initiatives has almost tripled in the past year alone.

The proliferation of mobile technology brings its own set of questions and challenges to marketers, advertisers, media companies, and service providers:

  • What types of offers will drive interaction and engagement?
  • Who is my target audience based on demographic factors?
  • What tools, technologies, and services do I need to use?
  • What best practices do I need to follow to ensure success?

InfoTrendsí landmark study, entitled Mobile Technology: Making Print Interactive, provides answers to these important questions facing the world of offline-to-online engagement. Get help answering these questions today by downloading our exclusive Executive Summary.



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