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Wide Format Printing in the Communications Mix

Signage and wide format graphics are an integral part of the marketing mix, and it represents a big opportunity for print service providers to make a big impression. Entering the market or growing an existing business starts with understanding key trends driving buyer markets. Join Lisa Cross as she shares insights from survey respondents of this newly completed research. This study, now in its third iteration, uncovers who buys wide format graphics, what they buy, and why.


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