(Weymouth, MA) October 09, 2012...Bryan Yeager, Associate Director of InfoTrends’ Digital Marketing and Media Trends service will be sharing his insights on mobile marketing and digital publishing at several events this season.
On October 19, Mr. Yeager will be part of a panel discussion entitled Driving Interaction and Engagement with Integrated Mobile Marketing at the first-annual Cross-Media Innovation Center (CMIC) Summit at the Hyatt Hotel in Rochester, New York. The Center is part of the Rochester Institute of Technology’s School of Media Sciences and is focused on addressing the significant economic, technological, and cultural changes that impact the graphic communications industry. The CMIC Summit will provide valuable presentations and discussions with cross-media marketing and technology experts to help guide the industry in the right direction. Mr. Yeager hopes to shed light on why mobile is a critical component of cross-media marketing and how it can be effectively used to meet key marketing objectives.
For more information on this event, please visit: http://www.rit.edu/cias/cmic/index.php
On November 8, Mr. Yeager will be a keynote speaker at the Going Digital Conference held at the Skytop Lodge Executive Conference Center in Skytop, Pennsylvania. During this address, Mr. Yeager will provide research-based insight on emerging trends with digital publishing for magazines and how these trends will affect all publishers. “For over a decade, magazine publishers have been adapting to an evolving mix of advertising revenue sources and content consumption habits, with soaring smartphone and tablet adoption accelerating the digital publishing transformation," says Yeager. "InfoTrends research shows that magazine publishers need to focus more aggressively on digital by building agile, multi-channel workflows that support interactive reading experiences and drive digital monetization. I hope to provide pathways publishers can take to accomplish these goals.”
The Going Digital Conference, put on by The Joss Group’s Digital Publishing Report, is designed for professionals interested in learning more about how to design and manage the digital publishing process and how to maximize profit opportunities from digital publishing projects and businesses. Attendees will learn how to plan or expand their digital publishing efforts and will have plenty of opportunity to interact with colleagues and talk with service providers in a relaxed, yet focused, learning environment.
For more information on this event and to register to attend, please visit: http://www.goingdigitalconference.com.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at www.infotrends.com.
About the Cross-Media Innovation Center
The Cross-Media Innovation Center (CMIC) at RIT is focused on addressing the significant economic, technological, and cultural changes that impact the graphic communications industry. Through the collaborative efforts of solution and service providers, students, and educators, the CMIC will provide a platform to address the issues and opportunities of the cross-media communications value chain.
About the Joss Group
Founded in 1994 by Molly Joss, the Joss Group assists new and established companies in establishing and maintaining their publishing operations in print, digital or multi-channel. Our goal is to make certain our clients’ published properties meet the quality and accuracy standards they set or the other aspects of their businesses and to do so in a timely and cost-effective manner. For clients who wish to outsource their publishing ventures, we offer a complete, end-to-end turnkey service.