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InfoTrends Completes Study Focused on Office Vertical Market Analysis by Core Based Statistical Area

(Weymouth, MA) January 28, 2014…The U.S. office document technology industry continues to intensify its focus on vertical industries as a means of providing differentiation in an increasingly competitive marketplace. By 2013, virtually all OEM equipment suppliers of office digital print devices and their market-leading channel partners aligned their organizations and go-to-market activity to identify and address print- and paper-intensive applications as well as workflows by vertical industry. InfoTrends’ recently completed study, Office Vertical Market Opportunity Analysis by Core Based Statistical Area, provides office equipment and supplies vendors, paper mills, managed service providers, software vendors, and channel players with a robust data tool, market survey, and detailed analysis to enable strategic planning for channel coverage and market segmentation by vertical industry and company size.

According to this study, “professional, scientific, and technical services” is the largest vertical within the top 10 CBSAs representing a total of 2.4 million devices, 42.3 billion pages, and 7.9 billion MPS pages combined, and total 2012 office equipment page volume for the number one CBSA—“New York/New Jersey”—is estimated to be 57.4 billion pages. The study’s market sizing and forecast data is backed by a structured survey of more than 1,000 print-knowledgeable IT professionals spanning 20 different vertical industries. 

Another key finding from the survey is that a number of industries, including healthcare, insurance, banking, and legal, have identified privacy and compliance with government regulation as top goals. “When positioning their products, solutions, and services, vendors are encouraged to emphasize the security and compliance benefits of their offerings over what companies may currently have or are considering from other vendors—particularly for verticals like healthcare, finance, and legal,” says Jon Reardon, Director of InfoTrends’ Office Document Technology Group. “Accuracy of data is another top priority, especially in healthcare, finance, and K-12 education. Vendors pushing digital-oriented products can emphasize the advantages of digital data over paper records.”

Office Vertical Market Opportunity Analysis by Core Based Statistical Area sizes and analyzes the A3/A4 multifunction and single function hardware installed base, print volume, and pages captured by MPS contracts by Core Based Statistical Areas, business sectors, and size of business establishments. The analysis is based on a robust foundation of market research capability and data resources that include:

  • Actual hardware usage statistics and government data
  • Comprehensive quantitative survey research by vertical industry
  • Over 20 years of market sizing and forecasting within the office document output market
  • InfoTrends’ extensive channel database and strategic mapping application that enables channel analysis of dealer/VAR/system integrator statistics by geography within the U.S.

For more information on this study, please visit our online brochure or contact Scott Phinney at 781 616 2123 or

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at

For media inquiries contact Donna O'Malley at +1 781 616 2116


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