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Cloud Computing to Transform Workflow Market According to InfoTrends Study

(Weymouth, MA) February 05, 2014…InfoTrends is pleased to announce availability of the Cloud-based Workflow and Infrastructure for Graphic Communications study. This research focuses on the rise of cloud computing in the graphic communications industry and provides recommendations for vendors and print providers who are looking to develop and implement cloud-based workflow solutions.

“This study demonstrates that vendors and PSPs are getting ready for the cloud”, says Kaspar Roos, Director of InfoTrends’ Production Workflow and Custom Communications Service. “We expect the cloud to fundamentally transform the workflow market and bring new levels of benefits for print providers, e.g. around automation, integration, and speed of deployment. The findings also show that PSPs are looking for solutions that help them further capitalize on the digital short-run printing opportunity and the emergence of profitable value-added services, such as print fulfilment and cross media marketing.”

The research consists of three main parts. The first part looks at cloud infrastructures and provides insights and recommendations on the current state of the PSP’s IT infrastructure, and the emerging Infrastructure-as-a-Service (IaaS) opportunity. The second part of the research focuses on production workflow and shows that there is clear demand not only for customer-facing systems to move to the cloud, but increasingly MIS and workflow management systems as well. The third component of the research consists of an evaluation of all key workflow vendors and their cloud strategies.

The research also contains insights for vendors that are looking to change or complement their on-premise, license solutions with Software-as-a-Service (SaaS) / subscription-based licensing. InfoTrends spoke with various distributors and resellers to get a perspective on how their role will change as the market migrates from licenses to subscription-based selling.

Finally, the research contains insights from cloud services providers and legal experts on legal implications that are associated with cloud deployment.
For more information on Cloud-based Workflow and Infrastructure for Graphic Communications, please visit our online site or contact Scott Phinney at 781 616 2123 or

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at

For media inquiries contact Donna O'Malley at +1 781 616 2116


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