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Barb Pellow to Present at PSDA 2014 Distributor Solutions Expo

(Weymouth, MA) April 16, 2014...InfoTrends’ Barb Pellow, Group Director of Business Development Strategies Service will be speaking at PSDA’s 2014 Distributor Solutions Expo held at the Hyatt Regency in Chicago on April 23-24, 2014.

Ms. Pellow will present two sessions on Thursday, April 24th. Her first session, Developing a Strategic Marketing Plan, will give the audience the opportunity to discover how the launching pad to higher revenues comes from proper marketing. This session will explain the importance and process of building a strategic marketing plan and how to evolve the right strategies for helping customers build their marketing programs.

Pellow’s second presentation, Targeting the Right Wide Format Opportunities will focus on the opportunities that exist and how to be successful in the wide format business. This session will demonstrate how to target the applications and potential buyers for wide format and leverage the use of multi-channel within sign and display. Pellow will also examine the latest vertical market insight in what wide format buyers seek today when making purchase decisions.

For more information on the 2014 Distributor Solutions Expo, please visit:

About PSDA
A broad network of supply chain partners representing hundreds of companies and thousands of active participants collectively accounting for more than $5 billion in annual sales.

Comprised of 70% distributors and resellers of print, marketing and related services with the remaining 30% representing printers who sell actively to the trade as well as suppliers of marketing, technology, promotional, packaging, direct mail and related solutions.

A valuable resource to companies of all sizes seeking to grow by connecting with like-minded professionals in the industry and extending the set of solutions they offer to their customers.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business.


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