(Weymouth, MA) June 17, 2014...InfoTrends is pleased to announce the completion of Social Photo and Video: The New Communication and Memory-Keeping Paradigm, a new study that reveals motivations, reasons, and influencers behind consumer photo and video behaviors.
Today’s consumers are likely to own multiple devices that can take pictures and shoot video. Long after those purchase decisions, they make a number of choices (conscious and unconscious) every time they use any of those devices to communicate, share moments, or preserve memories with family and friends. Their choices span the spectrum of the imaging ecosystem, including capture, viewing, sharing, storage, creative projects, and output. Their preferences may be well established or could change frequently, depending on occasion, location, or even mood. They are influenced by a variety of factors (some technical and others decidedly not) that include image quality, convenience, spontaneity, social setting, connectivity, privacy concerns, and more.
Vendors and service providers can still influence consumers and their imaging choices by developing the products and services that will help satisfy consumers’ unmet needs related to photo and video expression. In fact, they must do so in order to remain relevant in both the digital and print worlds.
In this study, InfoTrends has found that, regardless of the combination of capture devices that people owned (smartphone, point & shoot camera, interchangeable lens camera, and tablet), smartphones are the overall camera of choice for shooting photos and videos of everyday situations (snapshots, pictures of friends, pets, and animals). This behavior will likely only strengthen over time.
In a web survey of nearly 2,000 respondents, InfoTrends asked what makes a photo worth sharing or printing. Results showed that most respondents were likely to determine the “share-worthiness” of a photo or video by the subject matter or the occasion at which it was captured. While this was true across all age groups, subject was an even higher criterion for those ages 55 and above. Younger respondents were more likely to want to express their creativity by sharing photos that showed off their photography skills or to which they had applied fun filters.
This study answers key questions such as:
This study is based on extensive primary consumer research. InfoTrends leverages its in-house imaging research where possible, and built on existing insights. The research for this study includes consumer intercepts, a structured Web-based survey, and a consumer diary study.
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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