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Matt Swain to Keynote at Pitney Bowes’ Global Client Summit


(Weymouth, MA) May 29, 2014...Matt Swain, Director for InfoTrends’ Customer Communications and Document Outsourcing Services, will be delivering the keynote presentation at Pitney Bowes’ Global Client Summit which will take place June 3-4 at the Crowne Plaza Danbury.

Mr. Swain’s presentation, The Future of Customer Communications—Reinvesting in Print!, will discuss trends and innovations that are changing the way organizations communicate with their clients and prospects. This session will focus on the customer communications market dynamics of today, as well as outline how InfoTrends projects this market to develop in the future.

“Many businesses have set unrealistic expectations for their customers to move from paper-based to paperless communications,” says Swain. “While some customers will certainly opt for digital relationships, many continue to value physical mail. With advances in technology, better targeting, and personalization of mail pieces, we expect business stakeholders to begin to reinvest in print to improve the quality of the communications delivered to their print-based customers.”

“We are pleased to welcome Matt Swain to speak at our annual Client Summit,” said Lila Snyder, president, Pitney Bowes Document Messaging Technologies. “Matt and his colleagues at InfoTrends are helping organizations understand the best way to communicate with their customers. Their research is proving that physical mail is still a powerful channel of communication, made even more powerful when integrated with digital.”

For more information in this event, please visit http://www.pb.com/clientsummit/

About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company’s solutions are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. www.pb.com.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at
www.infotrends.com.

For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna.omalley@infotrends.com.

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