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KASPAR ROOS


Director
kaspar_roos@infotrends.com
+44 7585 506114
Connect with me on LinkedIn Connect with me on LinkedIn

Kaspar Roos is a Director for InfoTrends production software services group which focuses on providing technology, business and market insights to clients active in the Customer Communications Management, Digital Marketing & Media, and Production Workflow markets. Kaspar is responsible for responding to client inquires, conducting market research and analysis, custom consulting engagements, assist in forecasting market growth, and providing coverage of industry events in relation to the production software and workflow market.

Kaspar has extensive experience in market research, market sizing and forecasting, and competitive analysis. He has consulted to market leaders such as Adobe Systems, Canon/Océ, EFI, EMC, Fujifilm, Hewlett Packard, Kodak, Neopost/GMC, Pitney Bowes, Ricoh, Xerox, and other industry leaders, as well as investment and management consulting firms.

Before joining InfoTrends, Kaspar worked for Objectif Lune, a Variable Data Printing provider. He holds a Master of Science degree in Industrial Engineering and Management from Twente University, the Netherlands, with a specialization in Business Marketing/Corporate Strategy and Information Systems Management. He is also author and co-author of several scientific publications, all related to business development in dynamic networks. He often writes articles for trade magazines, and is a regular speaker at industry conferences and customer events.

Expertise:

  • Cross-media communications, campaign management
  • eCommerce, Cloud, and web-driven business models
  • Print production workflow automation
  • Digital Front Ends (DFEs), Workflow Systems, and MIS
  • Customer Communications Management
  • Automated Document Factory
  • Digital Publishing Workflows & Business Models
  • Digital marketing technology, including marketing automation software solutions

 

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