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Zac Butcher is the Director of InfoTrends’ Digital Peripherals Solutions Consulting Service (DPSE) in Europe. Zac is responsible for ensuring that the DPSE deliverables continue to provide clients with the support they need to make effective marketing, product planning, product development, and short- and long-term strategy development decisions. Working closely with our clients, Zac will also ensure that the DPSE service evolves to remain focused and relevant. Zac will play a key role in expanding the focus of the service into the wider EMEA region, including Central and Eastern Europe, the Middle East, and Africa. 

With more than a decade of experience in the consumer and office imaging industry, Zac previously served as Senior Manager of Product Marketing for Kyocera Mita Europe. Zac has also held market development and product marketing management positions with Canon Europe, Canon UK, and Sharp UK.

Zac graduated with honors with a B.A. in Business Administration from the University of Plymouth in the UK.


  • Office Imaging Market (A4/A3 Hardware, Software & Services)
  • Product Planning
  • Go-to-Market Strategy & Product Positioning
  • Channels


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