The Dscoop annual conference will catapult your company to where you need to be. Dscoop6, as with all the previous conferences, will be built with one objective in mind – giving our members exposure to the best practices and ideas in the industry.

Barb Pellow Director Business Development Strategies

Building a Blue Ocean Strategy
February 17, 2011
4:45 - 5:45

While international best seller Blue Ocean Strategy was published five years ago, it depicts the state of the printing industry today. Cost-cutting strategies can only take your business so far. The blue ocean is represented by the savvy marketing service provider, which has identified new products and service offerings in an uncontested market space. They are creating new demand and highly profitable growth, and competition is irrelevant because they have reset the rules of the game. Discover options and alternatives for resetting the rules of the game in the printing industry and sailing in the smooth waters of the blue ocean.

The Next Wave for Customized Communications
February 19, 2011
2:30 – 3:45

Learn how commercial and in-plant printers have innovatively delivered integrated multi-channel benefits to end-users and customers using an array of tools available in the market, including Web-to-print templates, personalized direct mail, personalized URLs and customized landing pages, augmented reality, text messages and QR codes. Discover the positive business impact that a multi-channel approach has had for print service providers who want to ride the next wave in customized communications.