The European Marketing Dynamics Summit is an educational forum for service providers, leading figures of the printing industry and influencers on today's opportunities and strategies. It is designed to educate attendees on the strategies, techniques and tools for fusing and integrate print media in the communication of vertical markets such as Financial Services, Insurance/Healthcare, Automotive, Retail, Education, Not for profit, Entertainment/Travel.

InfoTrends analysts will participate in a number of conference sessions leveraging data and insights from recently completed research in the cross-media marketing services area. Topics will include:

• Trends in customer communication management

• Making print interactive by leveraging social, mobile, and online solutions

• The role of high-speed colour inkjet in the cross-media marketing opportunity

• The emergence of digital mailboxes

In addition to the educational sessions, a dedicated tabletop exhibit area will also allow attendees the opportunity to network with leading vendors and service providers to discuss how to make cross-media a reality for business.