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Come hear InfoTrends
Speak during this special 5-part IdeasOnline Webinar Series On
Maximizing Print in a Multi-Channel Media Mix. This series will:
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Share the
importance of adding multi-channel media solutions to your
business
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Educate you on
emerging technologies, and
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Clearly convey how
to blend print, mobile, social and online media.
Attend this 5-part
series to learn how to use these trends to grow revenue and assure
print remains an integral component in the media mix.
Session 5: The Bottom Line:
Measuring and Communicating Results
Wednesday, November 30, 2011 – 2pm ET
At the end of the day, marketers need to know what is working and
what isn’t. Good marketing software tools can accomplish this by
consolidating all of the data about your campaigns, responses, and
other customer interactions into a single dashboard. The problem is
these analytics can often get over-complicated—so much so, that you
end up with meaningless information overload. In this session, you
will hear about tools that cut across media types that measure and
monitor metrics. Organizations will discuss how they have leveraged
a variety of tools on a day-to-day basis that keep them on top of
their business. They will discuss how they are alerted for campaign
anomalies and the ability to drill-down and slice-and-dice when
specific events of interest pop up.
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Speaker:
Barb Pellow
Group Director
Business Development Services |
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