This conference program is designed to bring together the ink jet industry’s leading experts to provide a comprehensive assessment of the ink jet printing industry. The program will address the most recent innovations, trends and issues critical to continued adoption, growth and expansion of ink jet printing applications and markets. As ink jet printing continues to increase market share in numerous application sectors; IMI’s 20th Annual Ink Jet Printing Conference provides an unique opportunity for representatives from all segments of the printing industry to obtain information critical to their understanding of ink jet printing technology and market dynamics that are shaping the industry’s future.

Robert Palmer Director Digital Peripherals Solutions Consulting Service

Business Inkjet: Moving Beyond the Desktop into SMB and Office Workgroup
February 2, 2011

InfoTrends has long predicted a broad deployment of inkjet technologies within the traditional office printing market. While we have seen some interesting ink-based products aimed at the office workgroup, the business inkjet category remains dominated by products targeted at micro- and small-business customers. Nevertheless, these products are growing in popularity and it is only a matter of time before the inkjet value proposition begins to take hold in the corporate environment. This session will provide an overview of the current state of the business inkjet market and attempt to map out the future direction of this technology.

• Market overview and key players

• Business Inkjet forecast (page-wide and serial technologies)

• Current Market Penetration and Competitive Landscape

• Understanding the Value Proposition

• Barriers and Threats

• How and when is inkjet technology expected to gain further penetration in the office workgroup?

• How do current ink-based solutions compare to laser-based products at similar price points?

• Is inkjet technology a real threat to laser in the office environment?