Cross Media 2012 is the event for marketers and agencies to discover how cross-platform campaigns can improve ROI; and for traditional print and media owners to understand the commercial implications and opportunities for their businesses.

The free-to-attend event features 6 seminar theatres, 60+ inspirational speakers and over 100 exhibitors.

 

Barney Cox Senior Consultant InfoTrends

Tuesday, 3 September 2012

Putting Print at the Heart of Cross Media: Enabling Interactivity Ssing QR and AR 
13:34 – 14:30

Digital technologies have had a huge impact on the media landscape. Some of the changes include consumers' increased expectation of interactivity and engagement. They have also met and further fed marketers' demands for measurability and analytics. Tools and technologies including QR and AR can be harnessed in print-based media whether print ads, out of home, point of sale or packaging. This enables consumers to interact and engage more deeply and provides brands with powerful measurement tools not previously possible with print. This session will explain the technologies available, their applications and provide best practice guidance.

• Understand what QR and AR technologies are

• See how they impact print within a cross-media marketing landscape

• Learn how they can be deployed