Come Hear Us Speak!

ON DEMAND Expo & Conference




Javits Center

New York City

June 13-14, 2012

ON DEMAND is the leading North America-based conference and exposition dedicated to the technologies that monetize, optimize, and control content. For more than 15 years, marketing and communications professionals, operations and production managers, IT specialists, and corporate executives have gathered to see the latest solutions and better understand the convergence of communications and digital information so they can communicate effectively and economically.

For nearly 10 years, ON DEMAND has been co-located with info360. Together, ON DEMAND and info360 is the largest enterprise IT event in North America, representing the synergy of content & data throughout the information lifecycle – from creation to delivery and output.

Matt Rees
Senior Consultant

Wednesday, June 13, 2012

Implementing Cross Media Solutions
1:00 pm - 1:45 pm

Moderator: Matt Rees, Senior Consultant, InfoTrends
Speaker: Amanda Elam, Marketing Director, EarthIntegrate

Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient -- in content, presentation, timeliness and channel. We’ll explore the critical design, content, interactivity and data-integrity requirements needed to deliver highly-consistent messaging and branding across all channels in the media mix. Key topics that will be explored include:

1. What are key considerations in selecting a solution for your business?
2. What are the primary areas of focus in the creation of a successful campaign?
3. What are the most common cross media implementation pitfalls?


Emerging Cross Media Technologies…Selling A Different Kind of Solution
1:55 pm - 2:40 pm

Moderator: Matt Rees, Senior Consultant, InfoTrends
Speaker: Jeff Pinkin, VP Business Development, Corporate Communications Group

Hear from your peers on how they worked with clients to develop successful campaigns that blend social, mobile, online, and print technologies. Key topics to be reviewed include:

1. Specific examples of emerging technologies used in campaigns.
2. Who they were sold to and their overall value proposition.
3. Business results for the client.


The Role of Mobile in Promotional Print Marketing
3:45 pm - 4:30 pm

Moderator: Matt Rees, Senior Consultant, InfoTrends
Eddy Hagen, VIGC, Flemish Innovation Center for Graphic Communication
Val DiGiacinto, President, Val DiGiacinto & Partners, Inc.

There are three things that every consumer always has within reach…car keys, a wallet and a mobile phone. Marketers of all sizes are working to combine the power of mobile and print and trying to get the consumer to jump in his car and pull out that wallet in their store. Mobile calls-to-action featuring an SMS keyword and short code or mobile bar code transform traditional media into interactive and actionable communications. This session will share results from a recently completed InfoTrends Study titled Mobile Technology: Making Print Interactive. You will hear how savvy marketers more effectively get the word out by blending print, SMS, the mobile Web and branded applications to drive business results.