Office Document Technology Conference 2016






Tokyo Conference Center Shinagawa, Tokyo, Japan

September 7, 2016





To view in Japanese please click here.



Welcome and Introduction


Macro Trends -Invest, Divest, Splits, Mobile, & Millennials - The Office Document Technology Market’s Complex & Complicated Journey
Jon Reardon, Group Director, Data Platform Services, InfoTrends

The Office Document Technology industry continues to be complex and complicated, as we see vendors investing in various new areas and others divesting and splitting to focus on their core. As vendors transition into new and potentially under developed areas, InfoTrends will examine and share the big shifts and trends from the major manufacturers such as HP, Xerox, and Lexmark that are occurring and will alter strategies for the next decade. Similarly, we will look at the choices vendors are making to acquire and invest in areas that are also narrowing the playing field to show differentiation in the IT, Mobility, Apps and Millennials market.

Key Topics:

  • The HP split one year later & Xerox’s split to come
  • Apex’s purchase of Lexmark
  • Investments in IT, Mobility & Millennials

The Future of Print in the Office
Randy Dazo, Group Director, Office Document Technology, InfoTrends

What is the future of the print industry? With new technology choices that allow users to consume information or simplify business processes that affect our print business, where will print remain and more importantly where will it persist in the future. InfoTrends embarked on groundbreaking regional primary research to identify and answer the question of “What is the future of print?” This study looked at print by region, age demographic, industry, and department particularly looking to understand where print is part of business processes or preference. InfoTrends will share key findings that will allow conference participants to make better decisions and craft marketing, planning and business development initiatives.

Key topics

  • Understand key printing trends of the different age generations
  • Uncover regional printing preferences
  • Discover where print persists in the office and if it is based on preference or business process


How Inks Dominance in Production Can Affect Inks Future in the Office Domain  
Deborah Hawkins, Associate Director, Office Document Technology, InfoTrends

At drupa this year, inkjet technology showed its dominance in the production market. With quality, speeds and price coming together delivering a wide array of products and solutions in production, do we see this very scalable technology moving into the office from the production end of the market? InfoTrends believes that an A3 office inkjet technology is imminent in the market, a first step for ink to encroach the high end of the office laser technology. With the right price, quality and speed we may be at the tipping point for ink to find a home in the office. This session will examine how ink has made inroads in the production space and how it can move its way into the office market. We will also look at what the real potential threat is of an A3 inkjet device to office arena today.

Key topics

  • Examples of where inkjet in production can move downstream into the office
  • The threat of the A3 inkjet device and how it will affect the high end of the office market
  • Where we see inkjet’s home in the office


The Future of Laser  
Deborah Hawkins

Laser has been a stable technology in the office industry for several decades however we see potential threats that can quickly shift the laser market off its pace. From a technology standpoint the basic foundation of laser technology has not changed dramatically over the last few decades and the only changes we see are the dressing around the device such as its control panel, platforms, mobile and connectivity helping to differentiate these products. Additionally we see a continuous battle between A4 and A3. A3 devices continue to tip the scale into light production with faster print speeds and new finishing capabilities while the shift to A4 encroaches what was the traditional A3 general device market. What’s next for the future of laser? This session will look at the current trends that are pressuring the A4 and A3 markets while defining the next generation of these devices

Key topics

  • The Battle of A4 & A3, where each of these technologies will find key dominance
  • The next generation of laser printers and what is may look like
  • The overall future of Laser as Ink encroaches the office


Coffee Break


Document Insecurity Trends
Mr. Junichi Ohta, Senior Vice President of Business Development, Ringdale

With at least 80% of large enterprises reporting concerns of a paper-related security breach and an expected increase of printer-related breaches, due to mobile devices and remote workers, organizations are considering solutions going well ahead of basic pull printing. Although enterprise DLP offerings are already in place to monitor digital documents, content monitoring for print is mostly unmanaged. This presentation will evaluate trends in data security and how to address increasing customer requirements, as enterprises work to heighten document security processes and improve business operations for all office locations. 


Disrupting the Market with Contractual Programs
Deborah Hawkins

Contractual selling has previously been confined to the legacy copier business and MPS providers. Printer vendors have been challenged with shifting from over the counter sales to selling more than just the box, to providing customers with different go to market contractual models that can be very disruptive. As the competition heats up, it is important that vendors find new ways to access potential customers and expand on their professional offering. Contractual selling can offer a number of advantages not least to remove the cost barriers of printing to users but also allow manufacturers to insure original supplies are used in their products. We have seen models that package very competitive monthly supplies contracts, to a one time TCO model of hardware and supplies as well as models that charge by the user instead of by pages. This session will talk about the different models we are seeing in these packaged programs and talk about what we believe can be the right mix of hardware, supplies and price point that may be disruptive in the market.

Key topics:

  • The new contractual “as a Service” model generation and movement
  • New contractual models from HP, Epson
  • Other contractual models outside our industry- IT, Mobile




Key Insights on Vertical Print Volumes & the Pace and Shifts Occurring in Key Vertical Markets
Jon Reardon

Vertical markets have proven to be a key strategy for every vendor in the Office Document Technology industry. We know that there are huge differences between the page volumes from one vertical to another and with the right products and go to market strategies, this can mean differences between capturing that market or defaulting to the competition. The InfoTrends Vertical Market Business Opportunity advisory service examines and measures page volumes across multiple device types, vertical markets and core based statistical areas both in the US, and Western Europe. In this session, InfoTrends will show key drivers that are shifting print volumes in key vertical markets as well as which markets are persisting print and showing additional requirements around print.

Key topics:

  • Forecast of print volumes in key vertical markets
  • Key trends and drivers that are shifting vertical markets print dependency
  • Verticals that continue to print and are showing deeper print requirements from manufacturers


The Role of ECM in the Digital Transformation Era
Thomas Schneck, President, Docuware GmbH

 Companies around the world transform their business processes and business models digitally. This session outlines why Enterprise Content Management plays a very important role in this global trend and how its impact can be measured.


Coffee Breakk


Designing Hardware & Solutions to Meet the Demands of Vertical Markets
Brendan Morse, Senior Research Analyst, Managed Services and Network Document Solutions, InfoTrends

Vertical markets have their own demands and requirements as it relates to output technology. Not only are solution software an important compliment overall, but the hardware can also mean the difference to whether or not your devices can fit and withstand the requirements of a certain market. For example, having a device that has the right number of trays for financial services or can withstand the harsh requirements of a warehouse environment, can mean winning the deal or getting a service call. InfoTrends has studied several vertical markets and have seen firsthand devices are used in these environments and can bring valuable insight to designing the right hardware and solutions for a successful strategy.

Key topics

  • Security requirements from government, healthcare and financial services
  • Enhanced device requirements in the manufacturing, warehouse, logistics and retail markets
  • Printing needs in healthcare


How 3rd Party Testing Has Uncovered Strengths, Weaknesses, Opportunities & Threats
Speaker TBD

With all the new demands, needs and requirements we have seen in the market it is challenging for vendors to see and understand the new standards required in our industry. With the vast knowledge, experience and multiple years of testing various vendor’s devices and device types, Buyers Lab has seen it all. This session will talk about our experiences in the industry how we have taken products through various testing scenarios to demonstrate how vendors are taking advantage of our experiences in order to show product advantages, weaknesses, new opportunities and threats.

Key topics

  • Unusual but real testing scenarios that have uncovered interesting results in our industry
  • How testing can benefit manufacturers that could have been costly mistakes
  • What we need to do in our industry to raise the bar for testing requirements to meet the demands of the next generation user


Coffee Break


Keeping up with Millennials 
Jon Reardon

Millennials themselves are a unique market and will make up a large percentage of the workforce in the next 5 to 10 years. From how they consume technology to how they learn and educate themselves on what to buy, these new consumers are the most demanding individuals that are becoming the decision makers of technology tomorrow. This session will look at the trends of this new demographic, and determine whether or not they prefer paper and pen as well as how we can influence them to use and embrace technologies of our industry to complement their everyday technologies.

Key topics

  • Myths and realities of the next generation of print users
  • How mobile and new technologies are affecting millennials
  • What the next decade may look like in the print industry as millennials become print decision makers
  • What interests’ millennials and how to attract them to our industryUnusual but real testing scenarios that have uncovered interesting results in our industry


What’s Next?
Randy Dazo

There are several disruptive changes occurring today within the document industry and from adjacent markets. InfoTrends will discuss emerging technology and service trends that will impact the Office equipment market space in the coming year and wrap up the conference with what we see next for the office document technology industry. Anticipating such trends can help vendors understand the patterns and attributes that will affect the future.


Q & A

Registration Information:

Registration Pricing

89,880* yen ($882)

*Excluding the 8% Japanese consumption tax

Registration is available by e-mail for non-Japanese users. Please send to and provide your Name, Title, Department, Company, Address, Phone, Fax, and E-mail address.

Registration is available in Japanese, please click here.