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General
Sessions
General
Session: TransPromo – The Extended Definition
TransPromo messaging can be
promotional, as the name suggests, but it can also be educational,
informational, serve as a notification, or be used as a custom
publishing platform. This session will offer a view into a variety of
creative TransPromo applications and examine the extended definition of
TransPromo.
General
Session: Data Considerations & Privacy Regulations
Data protection and privacy regulations are often seen as a concern for
marketers in Europe. Europe’s data restriction regulations contribute to
the added complexity of deploying TransPromo in Europe. Nevertheless,
opportunities do exist! These guidelines are helping providers ensure
that messages sent to consumers are well-thought-out, relevant, and
(hopefully) appealing. This general session will outline how to be
successful with TransPromo, while taking into account the role of the
data
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