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Track A:
Marketing
Session 1: TransPromo in Action
Transaction documents are expected and read. They present a valuable
vehicle for marketers to cross-sell new products and services, as well
as enhance brand recognition with the recipient. This session will
feature organisations that have successfully integrated TransPromo
communications into their marketing mix. They will talk about their
decision to leverage TransPromo communications and the business value to
their organisations.
Session 3: Design Considerations for TransPromo Communications
The success of TransPromo is as much about the document design as
anything else. Critical information needs to be easy to find with an
appropriate balance between statement messaging and white space
management. This session will focus on key design considerations to
optimise the effectiveness of TransPromo documents.
Session 5: It’s All About ROI
The TransPromo discussion will become a reality when a company can
justify the return on investment. The return can come from a combination
of factors, including savings from campaign reduction and improved
marketing effectiveness. This session will highlight a company that has
achieved exceptional return on investment through its implementation of
TransPromo.
Session 7: Cultural Considerations
The strategy for TransPromo messaging across borders will vary based on
the unique cultural differences of the consumers. This session will
explore key differences in consumer behaviour, and how it affects
TransPromo messaging in key Western European markets.
Session 9: Implementing TransPromo
Once an organisation has decided to go forward with TransPromo, there
are several important considerations for the implementation process.
This session will introduce and discuss strategies for defining business
objectives, developing measures for success, identifying an
organisational champion, and engaging necessary internal and external
resources to complete the TransPromo implementation.
Session 11: Managing TransPromo
Good project management is an integral part of the success of any
campaign launch, and TransPromo is no different. The project manager
will need to work with all related facets of the effort to keep the
implementation running smoothly. This session will focus on how to
manage a single TransPromo effort, as well as the management of an
ongoing campaign.
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