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Track B:
Technology
Session 2: Advances in Digital Print Technology
TransPromo has gained traction in recent years for several reasons –
one of which is the advances in digital technology. High-speed inkjet
and toner devices, many of them web-fed, are providing the productivity
and colour quality levels necessary for TransPromo. This session will
explore the vendors and products related to this developing market area.
Session 4: Innovative Software Tools
Without the help of innovative software solutions, tasks like managing
data, document creation and composition, production workflow, electronic
presentment, as well as campaign tracking would not be possible. This
session will focus on today’s software tools and generate a discussion
around the solutions to consider to effectively and efficiently
implement and manage TransPromo communications.
Session 6: Understanding the Data
When collected and used correctly, data can be a powerful tool.
Understanding the data that drives TransPromo, and the resulting
personalization opportunities, is imperative to campaign effectiveness.
This session will focus on important considerations regarding which
customer information to collect, how to obtain it, and how to append
data that is not being captured.
Session 8: Using Existing Resources
Some companies will be limited by the equipment that they have in-house.
Luckily for some, TransPromo does not require colour. For others,
TransPromo can be focused on the top 1%-5% of accounts – meaning a lower
print volume and more options for support. This session will focus on
how to make TransPromo work with minimal changes to your document
design, workflow, and using the equipment that you already have
in-house.
Session 10: The Outsourcing Option
In some cases, the move to TransPromo will not be desirable with
existing equipment or print service provider partners. Seeking an
outside provider to produce TransPromo documents can provide tactical
and strategic advantages. This session will discuss the outsourcing
opportunity, important questions to ask when making the outsourcing
decision, and provide insight on how to be successful with an
outsourcing partner.
Session 12: Future Technologies Driving TransPromo
Many of today’s marketing professionals are focused on increasing
cross-media integration within their TransPromo documents. There are a
few up-and-coming technologies that will help build the cross-media
opportunity. This session will explore techniques for making the
transaction document an integral part of a multi-channel integrated
campaign. |
