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Wednesday,
27 October 2010 |
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13.00 - 14.15 |
Registration/Table-Top Browsing |
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14.15 -
15.00 |
State of
the Industry Address:
Changing Marketing
Dynamics in Western Europe
Barb Pellow, InfoTrends |
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15.00 -
15.45 |
General
Session:
The
Future of TransPromo
Kerry Gascoyne, Sales & Marketing
Director, Aquilus
Bill Parker, Chief Marketing Officer, GMC
Danny Mertens, Marketing Director Digital Printing, Xeikon
Thomas Wimmer,
Business Development Manager IPS, Kodak |
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15.45-16.15 |
Break/Table-Top Browsing |
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16.15 -
17.00 |
General Session:
Increasing Effectiveness by Leveraging New Media
Seth Jackson, Creative Marketing Director, PIAS Entertainment
Group
Paul Berney, Managing Director, Mobile Marketing Manager
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17.00-18.00 |
Quick Takes-TransPromo & New
Media
Hear from:
Bill Parker, Chief Marketing Officer,
GMC
Guy Thompson, Category Manager Mail & Publishing,
HP
Thomas Wimmer, Business Development Manager IPS, Kodak
Danny Mertens, Marketing Director,
Xeikon |
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18.00 -
21.00 |
Evening
Reception |
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Thursday,
28 October 2010 |
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8.30 - 9.30 |
Breakfast/Table-Top Browsing |
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Track A:
TransPromo |
Track B:
New
Media |
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9.30 - 10.15 |
Session
1:
A Successful Implementation of TransPromo
Jesus Marqueta,Acierta |
Session 2:
Coding for Success: Point, Click, and Go!
Kaspar Roos, InfoTrends |
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10.15 -
11.00 |
Session
3:
Strengthening Your Business with TransPromo Documents: Analysing
the ROI
Nicola Muraro, Gruppo Selecta
Leonidas Patrikios, First Data |
Session 4:
Mobile Marketing: Connecting with Customers on the Go
Paul Berney, Mobile Marketing Association |
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11.00 -
11.45 |
Break/Table-Top Browsing |
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11.45 -
12.30 |
Session
5:
Enhancing Your TransPromo Strategy: Combining Print
and
e-Presentment
David Hall, DST Output |
Session 6:
Augmented Reality:
Tying Together the Physical and Virtual
Worlds
Herbert Bay,kooaba
Seth Jackson,
[PIAS] Entertainment Group
Chetan Damani, acrossair |
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12.30-13.45 |
Lunch/Table-Top Browsing |
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13.45 -
14.30 |
Session 7:
Leveraging New Tools for Multi-Channel Communications
Kaspar Roos, InfoTrends |
Session 8:
Multi-Channel Communications
Philippe Cardyn, Artoos
Andreas Weber,Value Communication AG
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14.30 -
15:15 |
Session 9:
The Emergence of Inkjet
Ralf Schlozer, InfoTrends |
Session 10:
Strengthening Customer Relationships with
Social Media
Sjef Kerhofs, Pondres Social Marketing |
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15.15 -
16.30 |
General Session:
Turbo-Charging Your Business with
Cross-Media
Direct Marketing
Barb Pellow, InfoTrends |
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16.30 -
16.45 |
Closing
Wrap Up - Conference Adjournment |
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