What is a TransPromo Communication?

TransPromo communications refers to a transaction document that contains one or more promotional messages positioned alongside essential transactional information. These documents use the white space within billing documents, statements, explanations of benefits, notifications, and other transactional documents to deliver targeted marketing messages with full color imagery and/or highlight color text.

In Challenging Economic Times,
TransPromo Adds Tremendous Value

Stretching every dollar will be the name of the game in 2009. The economy is forcing organizations to do more with less, and anything that looks remotely like "extra" spending will be eliminated. By combining direct mail efforts with regularly schedule transaction mailings, organizations can realize significant cost savings.

The Value of Transaction Documents
as Marketing Tools

Transaction documents are a repeat, personal customer touchpoint. Consider your bills, invoices, account statements, and notifications as regularly scheduled meetings with each of your customers.

Statements attract attention. 95% of statements are open and read by consumers. InfoTrends market research shows that consumers spend an average of 2 to 3 minutes reviewing their statements, with 20% spending more than 5 minutes! Compare this with a traditional direct mail piece that often goes directly to the recycle bin and the message is clear - It is time for marketers to leverage this customer touchpoint as a new marketing medium.

You’re using them already! Most companies already issue statements now is the time to put them to work for you.

What can a TransPromo communication do
for your organization?

• Increase response rates

• Enhance customer relationships

• Cross-sell and up-sell products & services

• Improve ROI over existing marketing strategies

• Translate costs into revenue opportunity

TransPromo provides substantial value for companies in that it can transform documents that are considered a cost to business into documents that actually deliver tangible benefits. TransPromo enables organizations to better reach customers, better track responses and affiliated sales, increase response rates, and breathe new life in existing transactional documents. It opens up a new communication channel between your company and  your customer.

Attend the TransPromo Summit and Learn More

The TransPromo Summit brings together vendors, print service providers, and users for 2 days of information sharing and peer-to-peer networking. It is your opportunity to learn what works, what doesn’t, and why – directly from your peers.

The conference program will educate you on the strategies, techniques and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. Additionally, the TransPromo Summit offers the opportunity to network with leading-edge vendors and service providers during our dedicated technology showcase. Hear from the people that can make TransPromo a reality in your business today.

© 2009 InfoTrends, Inc.