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Today’s consumers are bombarded
with thousands of promotional messages on a daily basis, from
television or radio ads and out-of-home advertising to e-mails
and Web ads. Marketers face the challenge of getting their
messages out in a way that breaks through this clutter and
encourages desired behaviors in recipients.
Marketing executives have never been under more pressure to
deliver a return on their marketing investment. They are looking
for measurable multi-channel marketing communications tools that
will deliver business results. With increasing economic
pressures, it is time for marketers to use a tried and true
communications medium—transactional documents— in new and
different ways to ensure that their messages are noticed. This
means of communications is called transpromotional—or TransPromo—communications.
During the 2-day event you will explore the true facts on
strategies applied by some of the highest senior level
professionals in this marketplace. By offering well designed
case studies, attendees will sharpen skills for critical
thinking, enhance discussion abilities, and gain the right tools
to ask the right questions and ensure successful implementation.
TransPromo has the potential of bringing the concepts of the
brand, ROI, and relevance into a single communication vehicle
that meets the needs of the marketing executive.
Who Should Attend:
Senior marketing and print
production executives and managers from the following:
Key
print management personnel from the following environments:
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