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Trans Meets Promo…Driving Business Results

presented by:

Barbara Pellow
Group Leader
InfoTrends

Today’s consumers are bombarded with thousands of promotional messages on a daily basis, from television or radio ads and out-of-home advertising to e-mails and Web ads. Marketers face the challenge of getting their messages out in a way that breaks through this clutter and encourages desired behaviors in recipients. These behaviors can range from simply recognizing a brand to changing investment strategies or purchasing the latest product or service that the marketer represents. With increasing economic pressures, it is time for marketers to use a tried and true communications medium—transactional documents— in new and different ways to ensure that their messages are noticed. This means of communications is called transpromotional—or TransPromo—communications, and it is creating a significant buzz. This keynote is designed to share new and innovative ways that transpromo is being leveraged in the market.

Marketing to Content Nation: How to Survive and Thrive as Social Media Empowers Buyers and Sellers

presented by:

John Blossom
President
Shore Communications, Inc.

Millions of people worldwide influence both their peers and powerful institutions today through weblogs, wikis, mobile phone messaging, social networking services and other social media outlets, so many influencers that they are now a group as large as some of the world's largest nations. At the same time companies marketing to consumers are discovering that they now require their own authentic voices in social media to deliver and receive marketing communications and to build brand value. With the enormous influence of social media empowering both buyers and sellers must master new methods of creating and harvesting market communications to tap into consumer demands effectively. Shore Communications Inc. President John Blossom, an award-winning content industry analyst and blogger and author of the forthcoming book Content Nation: How to Survive and Thrive as Social Media Changes our Work, our Lives and our Future, will unlock the keys to surviving and thriving as a marketer using social media publishing tools and will map out key strategies for marketers to consider as social media begins to change the very nature of how value is generated in market economies.