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|
Thursday, August 13, 2009 |
|
7:30 AM -
8:30 AM |
Continental
Breakfast/Table-Top Browsing |
|
8:30 AM
- 9:00 AM |
Thriving in a Challenging
Economy: The TransPromo Opportunity |
|
9:00 AM
- 9:45 AM |
Keynote Address:
Educate, Inform, and Motivate – Engaging Customers
through Transaction Documents |
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9:45 AM
- 10:15 AM |
Table-Top Browsing |
|
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Track A: Is
TransPromo Right for My Organization?
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Track B:
Executing TransPromo |
|
10:15
AM - 11:00 AM |
Session 1:
TransPromo 101 |
Session 2:
Organizational Alignment: The Decision-Making Process |
|
11:00
AM - 11:45 AM |
Session 3:
TransPromo –
The Extended Definition |
Session 4:
Defining Business Objectives |
|
11:45
AM - 12:45 PM |
Lunch/Table-Top Browsing |
|
12:45 PM
- 2:00 PM |
Keynote Panel: Digital
Technology Driving TransPromo |
|
2:00 PM
- 2:45 PM |
Session 5:
What Does a TransPromo
Strategy Look Like? |
Session 6:
Data Protection and Privacy Considerations |
|
2:45 PM
- 3:15 PM |
Table-Top Browsing |
|
3:15 PM
- 4:00 PM |
Session 7:
Understanding Data |
Session 8:
Analysis of Current Communications: Building a Message
Matrix |
|
4:00 PM
- 4:45 PM |
Session 9:
TransPromo –
A Multi-Channel Enabler |
Session 10:
An Offer Strategy that Works |
|
4:45 PM
- 5:30 PM |
Session 11:
Color, and the Indirect
Route of Persuasion |
Session 12:
Design Considerations for TransPromo |
|
5:30 PM
- 7:30 PM |
Networking Reception |
|
|
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|
|
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Friday, August 14, 2009 |
|
7:30 AM
- 8:30 AM |
Continental
Breakfast/Table-Top Browsing |
|
8:30 AM
- 9:15 AM |
Campaign Measurement and
Metrics – You Can DO IT!!! |
|
|
Track A: Is
TransPromo Right for My Organization?
|
Track B:
Executing TransPromo |
|
9:15 AM
- 10:00 AM |
Session 13:
The SMB Market:
Does TransPromo Fit? |
Session 14:
Managing TransPromo |
|
10:00
AM - 10:30 AM |
Table-Top Browsing |
|
10:30
AM - 11:15 AM |
Session 15:
Opportunities in e-Presentment |
Session 16:
TransPromo Bringing it All Together |
|
11:15
AM - 12:00 PM |
Session 17:
The Outsourcing Option |
Session 18:
Tools and Technologies
for the Future |
|
12:00
PM - 1:00 PM |
Lunch/Table-Top Browsing |
|
1:00 PM
- 2:00 PM |
Keynote Panel: Don't Forget
the Workflow - Increasing Efficiencies for TransPromo
Communications |
|
2:00 PM
- 2:30 PM |
InfoTrends Wrap Up |
|
2:30 PM |
Conference Adjourns |
|
*
agenda subject to change |
