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Join our Group!
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Keynote Sessions
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Thriving in a Challenging Economy: The TransPromo
Opportunity
Thursday, August 13, 2009
8:30 - 9:00 AM
Economic pressures are causing businesses to change the way
they interact with their customers. Senior executives are no
longer allowing aggressive business investments without more
rational strategies, solid measurement metrics justifying
return on investment (ROI), and a direct, positive impact on
customer value. Companies that respond to these tough
economic times by showing their customers a better way to
manage their supply chain, streamline marketing programs,
and deliver a clear ROI will come out on top.
TransPromo offers a compelling value proposition to
struggling marketers. Implementing a TransPromo strategy
will help marketers realize increased response rates,
cross-sell and up-sell goods and services, improve ROI, and
in some instances transform a statement from an operational
cost to a revenue source.
InfoTrends’ State of the Industry Address will review the
current economic conditions and discuss how savvy marketers
and service providers can thrive in a challenging economy by
implementing a TransPromo strategy.
Presented by: Barb Pellow,
Group Leader, InfoTrends |
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Keynote Address: Educate, Inform, and Motivate – Engaging
Customers through Transaction Documents
Thursday, August 13
9:00-9:45 AM
Bills, rewards statements, notifications, and other
transactional documents reach consumers—they actually get
opened and read. This year’s TransPromo keynote focuses on
how this critical communication media can reinforce brands,
educate and inform consumers, and motivate them to take
action. The session will probe how marketing executives are
leveraging this technology to engage consumers and transform
transaction documents into multi-channel interactive
dialogues that cost-effectively drive business.
Presented by: Nancy
Harhut
Chair, John Caples International Awards
Judge,International Echo Awards
Direct Marketer of the Year, New England Direct Marketing
Association
Former Managing Director/Executive Creative Director, Hill
Holliday Relationship Marketing |
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Keynote Panel: Digital Technology Driving TransPromo
Thursday, August 13, 2009
12:45 - 2:00 PM
With the buzz around TransPromo, print service providers
need to know how print engine technology is being adapted to
accommodate production. With advances in technology driving
down running costs while simultaneously increasing print
speed, quality, and width, members of this keynote panel are
helping to make TransPromo an attractive alternative for
companies to blend transactional information with marketing
and customer loyalty content. Attend this keynote session
and hear from leaders in the TransPromo market.
Presented by:
Guy Broadhurst,
Vice President of New Technology and Client
Development, Production Printing Systems division, Océ North
America
Danny Mertens, Business Development Manager, Xeikon
Pat McGrew, Data Driven Communication Segment Evangelist,
Kodak
David Murphy, Vice President of Marketing, RISO |
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Keynote Panel: Don't Forget the Workflow - Increasing
Efficiencies for TransPromo Communications
Friday, August 14, 2009
1:00 - 2:00 PM
With demands for faster turnaround, shorter run lengths,
increased document complexity, and a balance of print and
electronic presentment – all at a lower price –you will need
to provide print and electronic document services more
efficiently and economically. The foundation for achieving
these goals is workflow efficiency. This keynote panel will
discuss the real-world workflows within our businesses and
consider how we can leverage them to increase the value we
deliver to our customers in a profitable manner. At the end
of the session, you will come away with actionable ideas on
how to improve efficiency, reduce costs, and re-engineer
your workflow for success, no matter what the size of your
current installation. Hear from technology experts as they
share their first-hand insights and advice.
Presented by:
Alon Bar Shany, VP & General Manager Indigo Division, HP
Renč Müller, CEO, GMC
Anthony Federico,
Corporate Officer, Vice President, Chief Engineer, Graphic
Communications Executive Liaison, Xerox |
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