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Speaker Biographies




 

Enrico Barboglio
President, 4IT Group
Graduated in Electronics Engineering, since 1989 Enrico Barboglio has been involved in the digital printing and electronic document sector as market analyst. As President of 4IT Group in Italy, he coordinates communication activities and the organization of events in the ICT market to enhance networking and exchange of knowhow.
He is Project Manager of the conference Digital Printing Forum and the exhibitions Imprinting and DocuBusiness, which represent the most important meeting times for the Italian digital community.
He is also Director of the Italian magazine DDm (Digital Document magazine).
In 1999 he introduced the Italian market to the mission of Xplor and contributed to the foundation of the Italian Chapter in 2000 and of the Spanish one in 2008. After representing Europe in Xplor International’s Board of Directors for 4 years, Enrico was elected Vice President in 2009.

Carlo Felice Biassoni
Director of Production Solutions EMEA, InfoPrint Solutions
Carlo Felice Biassoni is Director of Production Solutions for Europe, Middle East, Africa (EMEA) at InfoPrint Solutions Company.
Carlo was appointed director in early 2008 having previously held the position of Manager of Production Solutions for EMEA.
Carlo Felice Biassoni has 25 years experience in the printing industry. He has helped customers gain competitive advantage with innovative solutions including the first Italian printing Automated Document Factory in 1997; the first European 'One off' books on demand solution in 1998; and several European TransPromo Solutions, based on the InfoPrint 5000.
During his career at IBM Italy, which began in 1977, Carlo Felice Biassoni covered various roles related to printing solutions:
1985: Launched the IBM Advanced Printing Function architecture in Italy
1992: Set up and ran the first IBM Printing System Division Demo Center in Napoli
1993: Became IBM Printing Systems Marketing Manager.
1999: Appointed Production Sales Manager for Italy. The country’s outstanding business performance made Italy one of the most successful countries for IBM Printing Systems Division.
2004: Appointed Sales Manager for the Southern Region of Europe
2006: Appointed Manager of the Production Solutions segment for South West Europe.
Carlo Felice Biassoni has a degree in Electronic Engineering at Politecnico University of Milano.


Hélène Blanchette
Go-to-Market Strategic Manager/Direct Marketing and TransPromo, Xerox
Hélène Blanchette is presently Go-to-Market Strategic Manager/Direct Marketing and TransPromo for the International division of Fuji Xerox in Singapore (covering 12 countries). Mrs. Blanchette arrived in Singapore in July 2007 with a baggage of experience as National Industry & Marketing Manager in Canada, for Graphic Communication Division of Xerox Canada. At Fuji Xerox, Hélène’s responsibilities range from marketing development strategies to international program management. Hélène has been active in the graphic communication and the marketing industries for nearly 20 years.
In July 2005 she was identified by Print Action Magazine as one of the top 50 most influential people of Canada in the Communication industry. She is the Creator of the Xerox 1 to 1 lab that has gained worldwide recognitions and won numerous marketing innovation awards.
Hélène Blanchette is also known for her expertise in the traditional offset environment. She was the owner of a printing business for over eight years and the author of a workshop called “Getting to know the graphic chain.” Over the years, Mrs. Blanchette has published more than 100 articles and columns for several industry related magazines. Known for her talent as a great communicator, she is frequently invited to deliver conferences in Canada, USA, Europe and Asia. Recently, in 2009, Helene has been selected to receive the Woman of Distinction Award by the international media Output Links.

Dotan Buchsweiler
Managing Director and CEO, DeveloPrint SPRL
Dotan is a renowned expert in high volume transactions and direct mail color output. After managing the end-to-end project of implementing the world’s first mass production digital color press (VersaMark), Dotan became COO and board member of Be’eri Printers, one of the world’s leaders in mass customized digital print.
In 2007, Dotan founded DeveloPrint as a European-based consulting company, supporting leading players in the digital printing industry. At the beginning of 2009 the company went through a strategic change transforming to a service-based operation. DeveloPrint began operating from Belgium in order to better serve the European market and expand activities all over the continent.
Dotan has a thorough understanding of the end-to-end production process and workflow, from the customer-marketing concept to finalizing the digital colour printed product.
Dotan holds a BA (Hons) in Printing Management from the London College of Communication (LCC) and an MBA in Finance from The Interdisciplinary Center, Herzliya (IDC).

Erwin Busselot
Marketing Director, Digital Printing, Kodak
A native of Belgium, Erwin is fluent in 5 languages and holds a Masters Degree in Industrial Engineering from Group T, Louvain, as well as a B-t-B Sales & Marketing, certificate from EHSAL/INSTIMA, Belgium.
He started his career in the Graphic Arts in 1988 at Agfa as a product specialist in the marketing department of the Business Imaging Systems group and was part of the Desktop Publishing revolution that was ongoing.
After Agfa he acquired a vast experience in sales and marketing step by step with different players in the Graphic Arts industry as well as few other High-Tech industries:
- Senior Product Manager and European Marketing Manager with Scitex Europe
- European Marketing Manager with Tecnomatix Europe
- European Marketing Director with HP Indigo EMEA
- Worldwide Product Manager Display Products with BarcoView
- Worldwide PR manager with Agfa Graphics
During these years Erwin was also a keynote speaker at many Graphic Arts industry events: ScitexWorld, Digital Printing Users Forum, the Print-On-Demand Awards, Digital Print Forum, etc …
In 2008 just before Drupa Erwin joined Kodak GCG EAMER as the new Marketing Director for Digital Printing Systems.
Having witnessed many steps in the digitalization of the graphic arts (scanners, camera’s, proofers, workstations, presses …), he’s a strong believer of Nicholas Negroponte’s old motto: ‘Everything that can be digital, WILL be digital … and printing is no exception!’.
It’s his personal view that, now that so many steps in the production chain have been digitized, the emphasis will be more and more on having a complete solution which consists out of Hardware, Software and … Brainware!

Valentina Carnevali
Marketing and Communication Manager, 4IT Group
Graduated in Modern Literature, Valentina Carnevali has been working in the industry for over 10 years. Co-founder of 4IT Group, she looks after the marketing and communication and coordinates all company's projects, which include many educational events, market research, international cooperation and institutional lobbying initiatives.
With the aim of intercepting market changes and pulling together competences to match demand and offer in the Italian and international markets, Valentina has contribute to the growth of Inprinting, Digital Printing Forum, MailForum and BookForum and to the launch of Forum de la Impresión Digital in Spain.
Since the birth of the Italian Chapter in 2000, she has been the Accredited Officer of Xplor Italy.
In 2008 she was honored with Women of Distinction Class, Outputlinks’ Award to the diverse achievements of women in the HTVO community.

Mauro De Vecchi
IT Director, PRT Group
Mauro has been working in the business of Postal Automation Services and Document Management from almost 18 years from now, covering different roles and positions. During his professional career he has formed a specific knowledge of document composition software, spool management tools, postal sorting solutions, and printing equipment. He has played intensively the role of document management consultant working both with worldwide printing manufactures as well as privately owned print service bureaus.
Presently Maura is Technical Director of PRT Group, as well as CEO and Co-founder of software Company Intellidoc, specialized in document automation projects.

Crit Driessen
Vice President Marketing & Strategy, Oce
Since the creation of the SBU Production Printing, Crit Driessen is responsible for worldwide marketing and strategy.  Responsibilities include product planning for all production continuous feed and cut sheet products, software, alliance management.  Crit has 27 years experience in the Digital Printing Industry.  Previous functions held within Oce include Senior Management Functions in strategy sales and marketing and R&D.  As a Dutch native he spent 6 years in the U S in most Oce business and has now lived in Munich for 6 years.

Mark Halford
Sales Director, DST Ouput
Mark has worked in the transactional market for 18 years encompassing operations, sales, production and consultancy.  His consultancy and Directorial roles have been for hardware vendors, print management companies, transactional specialists, software firms and end users.  Operating in the Financial Services, Retail and Telco sectors his experiences include building the business case for Trans-promo, solution design, transition and optimisation.

Dimitrios Kyprianou
Relationship Director for Centrica, Communisis
Dimitrios is the Relationship Director for Centrica, and oversees the production of some 2.5 million printed transactional communication items per week and helps our customers develop their strategy around printed and online communications to increase profitability, minimise impact/resource drain on internal business processes and increase customer retention.
During his 6 years with Communisis, Dimitrios has been involved in a diverse range of projects and has more than 13 years experience as a service provider specialising in customer relationship marketing and the use of I.T systems and data analytics to drive customer communications. He is currently spearheading Communisis’ transpromotional offering.

Loïc LEFEBVRE
Director of Business Development, GROUPE DIFFUSION PLUS & DATA ONE
Since 2006, Loïc is Director of Business Development for GROUPE DIFFUSION PLUS (92 M€ TO with 1’200 persons). He manages with his team the business of the subsidiaries (Data One, Diffusion Plus, Gocad Services, …) and works within the board on strategic projects. GROUPE DIFFUSION PLUS is a leader in France for “Direct Marketing” & “Transactional Mail” (Transpromo).
Previously, just graduated of his Business School in 1999, Loïc started his carrier in the “Document Market” as Sales Director & Partner Manager for SEFAS Innovation. In 2004, Loïc joined KOBA (which became DHL Global Mail) as Sales Director for the unit “Business Process Outsourcing” (BPO).
Since 10 years, Loïc is exclusively dedicated to the “Document Industry”.

Giorgio Licastro
TMedia Measurement Managing Director
Giorgio Licastro, in GfK Eurisko since has 1997, has 20 years of experience in marketing intelligence.  He is a qualitative and quantitative researcher who has cumulated skills in different fields such as Advertising Tracking Studies, Web Site Evaluation, Cross Media. He currently leads the Media Measurement Department. He is also responsible for Audimail, the Italian currency for Direct Mailing.  He is also in the Board of Governors of IMRO – Interactive Marketing Research Organisation (S. Francisco) and cooperates with the Association of Psichologists of Lombardia as expert of innovation and new technologies.
He has published a number of papers and presented his marketing research findings at several international events, seminars, academic lessons.

Danny Mertens
Business Development Manager, Xeikon (Punch Graphix)
Danny Mertens joined Xeikon in 1996 on the verge of digital printing and he is currently worldwide responsible for the market development and sales support in the high volume variable data printing markets, focussing on transpromo and direct marketing applications. Danny holds a Master’s degree in engineering and is based in the Punch Graphix corporate headquarters in Lier Belgium.

Dr. René Müller
CEO, GMC Software Technology
Dr. René Müller is CEO of GMC Software Technology, which he founded in 1994. Dr. Mueller holds a PhD in Physics from the Swiss Federal Institute of Technology, Zurich, and an MBA from IMD International in Lausanne, Switzerland. His professional experience includes a strong background in research, including fuel cells research with ABB Brown-Boveri, Baden, Switzerland, and Low Temperature Physics with IBM. His management background includes several years as a management consultant with Bain & Co. in London and Munich, and later as a freelance turnaround specialist. Since 1994, he has led the worldide team at GMC software technology.

Nicola Muraro
Vice President Business Development, Gruppo Selecta
Nicola Muraro is the man of vision in Gruppo Selecta, whereas is Vice-President for Business Development. Thanks to his longstanding experience in sales, he developed innovative solutions in major European companies, improving processes and increasing effectiveness, based on the principles of consultancy services and customer centricity.
Nicola has been working in the printing industry for 20 years. In 1988 he co-founded Selecta and played a major role in making it the first Italian printing company that used the Internet opportunity in a pervasive way.
His ability to identify the impact of the new technologies on the printing industry has made him one of the world wide leaders in this sector. Nicola studied both philosophy and electronics, combining his pragmatic side and his interests into technical engineering with his creativity and open-mindness.
Nicola Muraro is A Board member of International Printers Network and was the first president of the Italian Chapter of Xplor. Being the intelligent speaker that he is, he often is invited to give speeches at conferences and events c/o University and industry associations.

Carl Michael Nägele
Chief Executive Officer, Swiss Post Solutions
After a university degree in business administration in 1983, start as Key Account Manager at Xerox, Germany, later assistant of the Managing Director.
In 1987 Sales Director at Georg Kohl, Germany a specialized company for print, direct mail and transactional printing. 1990 Managing Director, 1996 CEO.
In 2008 CEO at Swiss Post Solutions GmbH, Germany, responsible for direct mail, cards, customer care and transactional printing in 7 countries.

Dan Peer
Chairman and President, DeveloPrint SPRL
Dan joined DeveloPrint at the beginning of 2009 and played a major role in transforming the company into a full-service leading player in the TransPromo market.
Prior to joining DeveloPrint, Dan held several senior positions at a number of top tier companies, including CEO, CFO and COO at Makhteshim Agan, a leading publicly traded agrichemical manufacturer with annual revenues of more than $2 billion.
Throughout his career, Dan has managed, established, acquired, merged and integrated many business operations. He served on boards of directors and as CEO in some of these companies.
Dan holds a BA in Economics from Bar-Ilan University and an MBA in Business Administration and Factories Management from Beer-Sheva University. He has also completed INSEAD’s Advanced Management Program.

Barb Pellow
Group Leader, InfoTrends
A digital printing and publishing pioneer and marketing expert, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. She has assisted companies in areas such as creating strategies to launch new products, building strategic marketing plans, and educating their sales force on how to deliver an effective value proposition. Pellow brings the knowledge and skills to help companies expand and grow their business opportunities.
Before joining InfoTrends, Pellow was the Chief Marketing Officer of Kodak's Graphic Communications Group, where she was responsible for all marketing activities for the division, including business strategy, marketing communications, public relations, marketing intelligence, and advertising strategy. Prior to joining Kodak, Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences (SPMS). As chair, Barb focused on the relationship between traditional paper-based media and emerging electronic new media. Previously, she served as Corporate Vice President of Marketing for IKON Office Solutions; Corporate Vice President of Marketing for Indigo; Vice President and General Manager for the Xerox Document Production Systems Group; and Director of the On Demand Printing and Publishing Service at CAP Ventures, an internationally known firm specializing in the digital document and Print-On-Demand industry.
She is a frequent speaker at industry events as well as a recognized author. She is on the Board of Directors of Ft. Lauderdale based Spherion and holds a B.S. degree in Business Administration from Michigan Technological University.

Nick Romano,
Cofounder, President and CEO, Prinova
Nick specializes in business process reengineering for enterprises migrating to new document delivery solutions. He focuses on implementing messaging and personalization strategies, workflows and ROI tracking. Under his direction, Prinova helps companies achieve savings, flexibility and integrity in the touchpoint design and development process. With messagepoint™, Prinova's Marketing Message Management solution, marketers are able to rapidly plan, create, target and deliver highly personalized marketing content to transactional documents such as statements and bills. Nick is a popular international speaker on the implementation of successful Transpromo strategies, with topics ranging from design, messaging, customer touchpoint management and advanced personalization.

Kaspar Roos
Senior Consultant, InfoTrends
Kaspar Roos is a Senior Consultant for InfoTrends’ European On Demand Printing & Publishing and Production Workflow & Custom Communications Solutions Services. Mr. Roos is responsible for conducting graphic arts market research, providing forecast analysis, consulting with clients, and creating editorial content for product and market analysis reports.
Before joining InfoTrends, Mr. Roos held the position of Product Marketing Manager for Atlas Software/Objectif Lune, an independent software provider for the Graphic Arts and Data Center industry. In this function, he provided strategic advice to the product management team based on industry trends, competitive analysis, and field response. During his years at Objectif Lune, he gained in-depth understanding of the global custom communications (VDP) market, workflow automation, and the web-to-print market, not only in terms of technology and applications, but also from a distribution and sales strategy perspective.
Mr. Roos holds a Master of Science degree in Industrial Engineering and Management from Twente University, the Netherlands, with a specialization in Business Marketing/Corporate Strategy and Information Systems Management. He is also author and co-author of several scientific publications, all related to business development in dynamic networks.

Marc Schillemans
Vice President and General Manager, EMEA, HP Indigo Division Imaging and Printing Group, Hewlett-Packard Company
Marc Schillemans is the vice president and general manager for HP’s Indigo division in the Imaging and Printing Group in Europe, Middle East and Africa (EMEA). In this role, Marc is responsible for all sales, marketing and service activities for HP’s digital press solutions. His task is to further develop the digital press market penetration for commercial printing, labels and packaging, photo specialty, publishing, direct mail and transactional/transpromotional applications.
Previously, Marc was the general manager for HP’s Inkjet Industrial Division in EMEA and prior to that, president of Scitex Vision Europe, a role he held from the beginning of 2005 until November 1, 2005 when Scitex Vision was legally integrated with HP.
Before joining Scitex Vision, Marc was the vice-president for Sales and Services at Agfa Graphics Systems, where he was responsible for worldwide sales. In addition, he managed the Global Service organisation, including technical and application support. Prior to that, Marc was a general manager of Xerox Direct in Germany and senior vice president in Xeikon and Esko-Graphics, were he was responsible for channel development, OEM partnerships and marketing strategies.

Ralf Schlozer
Director, InfoTrends
As Director of the On Demand Printing & Publishing Consulting Service Europe, Ralf Schlözer is responsible for all service related publications and research in Europe. He is responsible for market trend analysis and forecasting, event or client driven research projects and creating presentations, newsletters and analysis reports. Mr. Schlözer has over 16 years of experience in the Graphic Arts and Graphic System Manufacturing industries. Before joining InfoTrends, Mr. Schlözer spent 5 years in the Research & Development and Digital Printing Business groups of MAN Roland. He was responsible for product planning, system integration, and marketing of a newly developed direct imaging press generation. Mr. Schlözer also supported the integration of xerographic OEM printing systems operations. Mr. Schlözer has extensive knowledge of traditional and direct imaging presses as well as non-impact printing technologies. He is the author of several conference papers, trade press articles, and presentations. Mr. Schlözer graduated as Diplom Ingenieur in Printing Management and Technology in Berlin, Germany and also holds an M.S. Degree in Graphic Arts Systems from the Rochester Institute of Technology (R.I.T.) in the United States.

Jean-Paul Serneel,
 Member of the Executive Comity, Belgian Post
Jean-Paul has a Master Business Engineer degree in  Information Management at the University of Leuven.
 He started his career at Orda-B, a company specialized in the development of IT applications for administrative processing, where he became Business unit Manager for print and mail.
In 1995, he joined SPEOS as a shareholder. He was amongst other things the driving force behind the successful strategy change from a direct mail company towards a niche player within transactional mail. At present Jean-Paul is Administrator at SPEOS and is as a Sales & Marketing Director responsible for the Commercial policy.
Thanks to his expertise, he is considered as a captain of the industry within the document management world.

Matt Swain
Senior Research Analyst, InfoTrends
Matt Swain is a Senior Research Analyst for InfoTrends’ TransPromo Service. He is responsible for providing market and forecast analysis, developing content for the service and related projects, covering and reporting on industry conferences and advances in the TransPromo space, and offering ongoing client care and inquiry response.
Mr. Swain first joined InfoTrends as part of the company’s On Demand Printing & Publishing Consulting Service. Prior to joining InfoTrends, he conducted market research for Barb Pellow, provided Print-On-Demand marketing support at the corporate offices of Standard Register, and was employed as an electronic printing lab technician at FLEXcon.
Mr. Swain received a Bachelor of Arts in Imaging and Photographic Technology as well as a Master of Science in Print Media from the Rochester Institute of Technology. His Master’s thesis, entitled “Changes in Media Mix for Leading National Advertisers (2003-2005),” provides the foundation for his insight into current trends in the advertising industry.

Alastair Tempest
Director General, FEDMA
Alastair Tempest was appointed director of the Federation of European Direct Marketing (FEDMA) in 1999. He had been director general for public affairs and self regulation at FEDMA since the inception of the federation in April 1997.
He has made his career in European public affairs strategy and commercial communications policy in Brussels. Prior to his work at FEDMA, Alastair was director of European relations at Reader’s Digest; and previously director general of the European Advertising Tripartite (an umbrella grouping of advertisers, advertising agencies & the media). He was also director of external affairs for the European Association of Advertising Agencies. He started his career in London with the Confederation of British Industry & subsequently for Independent Television. He was elected a member of the UK DMA’s roll of Honor in 2008.

Allen Thrasher
Marketing Principal EMEA, InfoPrint Solutions
Allen is the Marketing Principal for EMEA at InfoPrint Solutions - a joint venture between IBM and Ricoh. Allen works with customers to provide expert advice and guidance on Transpromo. TransPromo combines transactional data, proactive marketing, and advanced output technology that is generating powerful opportunities for companies worldwide. It’s a business-to-consumer direct marketing strategy combining personalised marketing messages with must-read statements, invoices, receipts and other financial documents.
Her over twenty years experience across the breadth of brand, integrated marketing, and strategy including over fourteen years direct marketing and eleven years digital marketing, allows her to provide a broader perspective to InfoPrint's customers. Prior to joining InfoPrint, Allen worked as a senior marketing consultant with the DM Consultancy in London. She consulted across the IT/Telecoms, Consumer Products and Retail sectors including launching BT Mobile and multiple product portofolios for Thomas Sanderson and Apollo blinds, Hunter Douglas subsidiaries, in the UK. Her global experience includes launching Concert Communications’ (a joint venture between AT&T & BT) IP Portfolio and Marriott Rewards Internationally. As well, she worked with Intuit in the US to launch its Quickeninsurance.com in the midst of the dot com boom. She holds two bachelor degrees from Southern Methodist University, advanced marketing from New York University, and is a member of the Chartered Institute of Marketing in the UK. In 2009, she received a Woman of Distinction Award from Outputlinks for her work on the forefront of TransPromo.

Fabrizio Viga
CEO, Consodata
Fabrizio Vigo was born in Torino in 1971, he took a degree in Business Economics from Torino University and he got an Executive MBA at “Alma Graduate School” in Bologna .
Since 2007 he is Content Management and Business Information Manager in Seat Pagine Gialle and also Consodata Spa CEO; Consodata SPA is a leader company in marketing services and in data base management.
Fabrizio actual task involves the strategy and contents management responsibility of Seat’s databases to realize new products and to sell marketing data in the Italian market.
Consodata offer, besides its original direct marketing and geomarketing products and services sold to large national customers, also includes a business information portal (Lineaffari.com) and a specialized B2B search portal Kompass.com which both provide marketing services and credit analysis tools to Italian PMI, with a dedicated sales force.
Fabrizio Vigo is also the President of the subsidiary company Cipi Spa ( that works in the business gifts and fancy goods sector) and a member of the Board of Directors of Katalog, a joint venture with Dogan Yayin Holding for the business development in Turkish directories.
Since 2001, when he joined SEAT, he carried out tasks with a growing responsibility in planning and control dept, in corporate development and M&A up to become the Responsible of Planning and Control and Business Development of Seat Pagine Gialle Group.
Previously he worked, in Italy and abroad, in the Fiat Group, in Ciments Francais (parent company for international activities of Italcementi Group) and in Italmobiliare Spa with responsibilities in Internal Audit, Management Control and Corporate Development.