European TransPromo Summit Focused on Market Development and Education

(Weymouth, MA & Milan, Italy) June 18, 2009… InfoTrends and 4IT group, organizers of the European TransPromo Summit, have made market development and education a priority for the inaugural European TransPromo Summit. The Summit will focus on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. The event will take place October 6-7, 2009 at the Square Brussels Meeting Centre in Brussels, Belgium.

"The European TransPromo market has significantly different characteristics and dynamics from the U.S. market. Market education will be critical to establishing best practices and furthering market development," commented Barb Pellow, Group Leader at InfoTrends. “Our mission is to provide attendees with the most informative conference possible focusing on the hot button issues such as data protection and privacy regulations, the liberalisation of the postal market, consumer behavior, as well as ethics and business conduct across the various countries in Europe.”

“With over 15 sessions to choose from, the conference program will provide attendees with the information and insights needed to be successful with TransPromo documents,” commented Enrico Barboglio, President of 4IT Group. “Speakers will examine key applications, technologies, and opportunities and discuss how to incorporate them into existing business strategies.”

The two-day conference program will open with a series of keynote and general session presentations focused on a broad view of the industry trends shaping the market today.
Barb Pellow, an authority on the TransPromo market, will present the opening state-of-the-industry address which is designed to introduce the value proposition for TransPromo, examine its current state in Europe, and provide a view into future opportunities. Later in the program, InfoTrends analysts will expand on the TransPromo opportunities during an exclusive session highlighting key findings from their landmark research study entitled “Trans Meets Promo: A European Perspective.”

Executives from several of the leading industry hardware, software and service providers will participate in keynote panels to share their vision of the future of the TransPromo market in two compelling keynotes “Powering TransPromo - Hardware a Critical Enabler” and “Planning for TransPromo Success.”

The program will take a deeper dive into marketing and technology considerations on day two of the program with tracks dedicated to each topic.

The “Marketing Track” will provide discussions on the following topics:

• TransPromo in Action

• Design Considerations for TransPromo Communications

• It’s All About ROI

• Cultural Considerations

• Implementing TransPromo

• Managing TransPromo

The “Technology Track” will focus on:

• Advances in Digital Print Technology

• Innovative Software Tools

• Understanding the Data

• Using Existing Resources

• The Outsourcing Option

• Future Technologies Driving TransPromo