(Weymouth, MA) September 3, 2009… InfoTrends and 4IT Group, organizers of the European TransPromo Summit, announced today that PrintSoft, globally recognized as the pioneer of variable data composition technology for high speed printing, has signed as a Silver Sponsor. The Summit focuses on the strategies, techniques, and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. The event will take place October 6-7, 2009 at the Square Brussels Meeting Centre in Brussels, Belgium.

“PrintSoft is a leader in software solutions that simplify the design, production and delivery of dynamic documents,” commented Enrico Barboglio, President of 4IT Group. “Their experience in systems integration and document production processes will provide great value to attendees who are looking to make TransPromo a reality in their business.”

“We are looking forward to sharing our insights by participating as a sponsor at the Summit. PrintSoft provides customized composition, automation and output management solutions for business-critical correspondence that suit ongoing needs in the insurance, banking, telecommunications, postal organizations, utilities, retail, and home shopping industries, enabling these businesses to effectively communicate with their customers online and by post,” commented Sean Farrell, CEO at PrintSoft.

The TransPromo Summit has a rich and well respected history in the printing industry. Now in its third year, the European TransPromo Summit builds on the success of three previous TransPromo events hosted by InfoTrends in the United States and of 4IT Group’s European MailForum, held in Italy for the past two years. The Summit will bring together vendors, print service providers, and corporate marketing executives and users for 2 days of information sharing, insight into best practices through real world examples, and peer-to-peer networking. In addition, attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcases.