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General
Sessions & Keynotes
State of
the Industry Address: TransPromo in Western Europe
Today’s economy is forcing organisations to do more with less, and
anything that looks remotely like “extra” spending will be eliminated.
In challenging times, TransPromo communications can add tremendous
value. By including colour and targeted messages printed on
transactional documents, these documents increase in functionality and
their messages are more likely to be noticed and acted upon. The
TransPromo approach is not just a selling tool – it is an opportunity to
leverage the statement, invoice, or notification to expand share of
customers and enhance loyalty by providing valued information. This
keynote is designed to introduce the value proposition for TransPromo,
examine its current state in Western Europe, and to provide a view into
the future opportunity for TransPromo.
Speaker: Barb Pellow, Group Director, InfoTrends
Keynote
Address: Powering TransPromo - Hardware a Critical Enabler
A key enabler of TransPromo is recent advances in digital printing
technology that drives it. Whether it is lower running costs, increased
speed, higher quality, or increased print widths – these print
technology vendors are helping to make TransPromo an attractive
alternative for companies to blend transactional information with
marketing and customer loyalty content. Attend this keynote session and
hear from leaders in TransPromo market. Panellists will answer your
questions about technology, applications, and future direction for
TransPromo as you evaluate your strategy and direction.
Speakers: Carlo Biassoni, Director of Production Solutions, EMEA
InfoPrint Solutions Company
Erwin Busselot, Marketing Director Digital Printing, Kodak
Crit Driessen, Vice President Marketing and Strategy, Océ
Danny Mertens, Business Development Manager, Xeikon
Marc Schillemans,
Vice President & General Manager HP Indigo (EMEA),
HP
General
Session: Data Considerations & Privacy Regulations
Data protection and privacy regulations are often seen as a concern for
marketers in Europe. Europe’s data restriction regulations contribute to
the added complexity of deploying TransPromo in Europe. Nevertheless,
opportunities do exist! These guidelines are helping providers ensure
that messages sent to consumers are well-thought-out, relevant, and
(hopefully) appealing. This general session will outline how to be
successful with TransPromo, while taking into account the role of the
data protection laws across Western Europe.
Speakers: Raquel Ferrari, Programme Manager, Direct Mail &
Stakeholders Relations
Alastair Tempest, General Director, FEDMA
General
Session: Key
Highlights from Trans Meets Promo - A European Perspective
The TransPromo opportunity in
Western Europe has not historically been well documented. In an effort
to fill this gap, InfoTrends is conducting in-depth interviews with
consumers, direct marketers, transaction document owners, and print
service providers in Western Europe to provide a clearer picture of the
current market for TransPromo and insight into what the future may
bring. This session will be a valuable resource for all attendees, as it
will provide a view into some of the key highlights from the study.
Speaker:Ralf Schlozer, Director, InfoTrends
Matt Swain, Senior Research Analyst, InfoTrends
Keynote
Address: Planning for TransPromo Success
As TransPromo moves from discussion to reality within an organization,
success will be realized with a well thought-out and executed plan.
Whether handling internally our outsourcing to a service provider, you
must first evaluate options and applications based on your business
needs. There are several steps to follow including identifying marketing
objectives, evaluating existing infrastructure, and choosing the right
technology or the right partner to pull it all together. Attend this
keynote session to hear from companies that can share best practices for
TransPromo implementation through extensive experience.
Speakers: Mark Halford, Sales Director, DST Output
Baudouin Meunier, Member of the Executive Comity, Belgian Post
Rene Mueller, CEO, GMC
Track A:
Marketing
Session 1: TransPromo in Action
Transaction documents are expected and read. They present a valuable
vehicle for marketers to cross-sell new products and services, as well
as enhance brand recognition with the recipient. This session will
feature organisations that have successfully integrated TransPromo
communications into their marketing mix. They will talk about their
decision to leverage TransPromo communications and the business value to
their organisations.
Speakers: Per Larsson, Sales & Marketing Manager, Parajett
Loïc
Lefebvre, Director of Development Group, Diffusion Plus
Session 3: Design Considerations for TransPromo Communications
The success of TransPromo is as much about the document design as
anything else. Critical information needs to be easy to find with an
appropriate balance between statement messaging and white space
management. This session will focus on key design considerations to
optimise the effectiveness of TransPromo documents.
Speakers:
Carl Michael Nägele, CEO, Swiss Post Solutions GmbH, Bamberg
Julia Pugh, Director of Consultancy, DST Output
Session 5: It’s All About ROI
The TransPromo discussion will become a reality when a company can
justify the return on investment. The return can come from a combination
of factors, including savings from campaign reduction and improved
marketing effectiveness. This session will highlight a company that has
achieved exceptional return on investment through its implementation of
TransPromo.
Speakers: Dotan Buchsweiler, Managing Director & CEO, DeveloPrint
Helene Blanchette, Go-to-Market Strategic Manager/Direct Marketing &
TransPromo, Xerox
Dan Peer, Chairman & President, DeveloPrint
Session 7: Cultural Considerations
The strategy for TransPromo messaging across borders will vary based on
the unique cultural differences of the consumers. This session will
explore key differences in consumer behaviour, and how it affects
TransPromo messaging in key Western European markets.
Speaker: Giorgio Licastro, GFK Eurisko
Session 9: Implementing TransPromo
Once an organisation has decided to go forward with TransPromo, there
are several important considerations for the implementation process.
This session will introduce and discuss strategies for defining business
objectives, developing measures for success, identifying an
organisational champion, and engaging necessary internal and external
resources to complete the TransPromo implementation.
Speakers: Dim Kyprianou, Head of Consultancy, Communisis
Allen Thrasher, EMEA Director Marketing Principal, EMEA-InfoPrint
Solutions
Session 11: Managing TransPromo
Good project management is an integral part of the success of any
campaign launch, and TransPromo is no different. The project manager
will need to work with all related facets of the effort to keep the
implementation running smoothly. This session will focus on how to
manage a single TransPromo effort, as well as the management of an
ongoing campaign.
Speaker: Mauro De Vecchi, Director of Software, PRT Group
Nick Romano, CEO,
Prinova
Track B:
Technology
Session 2: Advances in Digital Print Technology
TransPromo has gained traction in recent years for several reasons –
one of which is the advances in digital technology. High-speed inkjet
and toner devices, many of them web-fed, are providing the productivity
and colour quality levels necessary for TransPromo. This session will
explore the vendors and products related to this developing market area.
Speaker: Ralf Schlozer, Director, InfoTrends
Session 4: Innovative Software Tools
Without the help of innovative software solutions, tasks like managing
data, document creation and composition, production workflow, electronic
presentment, as well as campaign tracking would not be possible. This
session will focus on today’s software tools and generate a discussion
around the solutions to consider to effectively and efficiently
implement and manage TransPromo communications.
Speakers: Kaspar Roos, Senior Consultant, InfoTrends
Data One, TBD
Session 6: Managing the Data
When collected and used correctly, data can be a powerful tool.
Understanding the data that drives TransPromo, and the resulting
personalization opportunities, is imperative to campaign effectiveness.
This session will focus on important considerations regarding which
customer information to collect, how to obtain it, and how to append
data that is not being captured.
Speakers: Fabrizio Vigo, CEO, Consodata
Nick Romano, CEO, Prinova
Session 8: The Technology Advantage
Companies that have already made the investment in new hardware and
software technologies in the digital printing industry are reaping the
benefits of systems that are both user- and application-friendly. Hear
from two companies that have invested in technology that better enables
them to produce TransPromo documents using hardware and software
solutions that make TransPromo a reality.
Speaker: Boris
Lecoeur, EMEA North Product Sales Representative, EMC
Session 10: The Outsourcing Option
In some cases, the move to TransPromo will not be desirable with
existing equipment or print service provider partners. Seeking an
outside provider to produce TransPromo documents can provide tactical
and strategic advantages. This session will discuss the outsourcing
opportunity, important questions to ask when making the outsourcing
decision, and provide insight on how to be successful with an
outsourcing partner.
Speakers: Nicola Muraro, Vice President of Gruppo Selecta
Paul Seaborn, Professional Services Director, TPF Group
Session 12: Future Technologies Driving TransPromo
Many of today’s marketing professionals are focused on increasing
cross-media integration within their TransPromo documents. There are a
few up-and-coming technologies that will help build the cross-media
opportunity. This session will explore techniques for making the
transaction document an integral part of a multi-channel integrated
campaign.
Speakers: Kaspar Roos, Senior Consultant, InfoTrends
Ralf Schlozer, Director, InfoTrends |
