Best Buy Company
As the strategic planning director for Digital Imaging at Best Buy, Nicola is responsible for developing future value (growth and profit pools) and leading strategic growth planning for the business.  Best Buy is the North American market leader in digital cameras, camcorders, as well as many of the related categories which add up to a multi-billion dollar imaging business for Best Buy.
 
Prior to joining Best Buy, Nicola worked in the consumer packaged good industry for eight years in brand management with Pillsbury / General Mills, and earlier, spent six years in advertising.

She is a native of South Africa, but was raised in Australia and the United States. Nicola holds a bachelor’s degree in Journalism & Mass Communication from the University of Georgia, as well as a Masters in Business Administration.