Hewlett-Packard Joins ON DEMAND Russia Event as Platinum Sponsor

Alon Bar-Shany, Vice President & General Manager Indigo Digital Press Division, to Join Keynote Panel

(Weymouth, MA & Moscow, Russia) June 26, 2008… InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, in conjunction with ATPC in Russia, announced today that HP has signed as a Platinum Sponsor for the upcoming ON DEMAND Russia Conference & Exhibition. HP will also join Nissa, its distributor in Russia, in a 100 square meter booth and showcase multiple production color solutions. ON DEMAND Russia, an event focused on digital printing technologies including printing equipment, workflow software, direct-to-plate, and wide format printing, will take place November 18-21, 2008 at the Sokolniki Culture and Exhibition Centre in Moscow, Russia.

“We are very excited to have HP as a Platinum Sponsor for the event,” commented Charles Pesko, Executive Vice President, InfoTrends/Questex. “HP is one of the demonstrated leaders and innovators in the digital printing market. They have a full portfolio of digital printing technology and applications. The opportunity to watch HP’s digital solutions in action, producing a range of applications, will provide value and educational insight to attendees at the show.”

“As the digital printing market in Russia continues its rapid growth, we all need to work together to inform and educate print providers and their customers about the value of digital printing technologies,” commented Alon Bar-Shany, HP Indigo Press Division Vice President and General Manager. “The ON DEMAND Russia conference and exhibition is the perfect forum for accelerating market education and development.”

Alon Bar-Shany will also participate in a keynote panel. Bar-Shany and other panelists will reflect on the impact of major new announcements from drupa that will shape the future of the digital print market in Russia and around the world.

ON DEMAND Russia is the first event that is focused on Print-On-Demand technologies such as digital printing equipment, digital workflow, digital direct-to-plate, and wide format printing in the Russian market. The event will provide the necessary education and technology insights to accelerate Print-On-Demand market growth. Manufacturers, print providers, corporate executives and managers, and distributors of digital printing products and services will all benefit from this educational event. The conference will provide crucial information that will help attendees position their companies in this growing market and take advantage of the benefits that digital technologies provide.

For more information on the show or to sign up as a sponsor or exhibitor, visit www.ondemandexpo.ru or contact:

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About ATPC
The American Technology Print Center is a cooperative project to demonstrate the latest technologies produced by U.S. suppliers, provide training and after-sales service and spare parts to printers in Russia and Eurasia, and assist U.S. suppliers with product marketing and export financing. The establishment and operation of the Center was made possible by a grant of the USTDA to the Russian Interregional Printing and Publishing Association (MAP) under NPES management. Additional information about ATPC is available on the Web at www.acpc.biz.

 © 2008 InfoTrends, Inc.