Session Descriptions

Tutorial 1: Introduction to the Technology of Print On Demand

The Print On Demand market is moving into the mainstream as a central part of print service providers' business plans. This tutorial provides attendees with a solid understanding of the concepts, trends, products, and services that drive the Print On Demand market by:

• Defining the market from quick-turnaround, short run, digital printing in production environments to targeted, custom, or fully personalized messages delivered through cross-media programs

• Illustrating how Print On Demand product and service developments are changing the printing market

• Providing an expert view on market growth, trends, and future directions

Session 1: Monochrome Printing Systems from A to Z

Monochrome production digital printing systems cover the gamut from small but fast copier/printers all the way through mammoth roll-fed systems capable of printing at speeds of hundreds of feet per minute. The increasing capability of low-end copy/print systems with speeds of more than 100 pages per minute has been an area of increasing activity. Quality is also another area of improvement as systems become more capable of reproducing photographs at higher quality levels. This session will provide an overview of this growing segment.

Session 3 & 5: Color Printing Systems – Driving the On Demand Printing Market

Production color digital printing systems are the engine for the growth of today’s on-demand printing market. Quality and speed have been increasing while cost of operation has dropped. Color copier/printers with speeds of 50 pages per minute and faster have entered the market at very affordable prices. At the other end of the market, high-volume systems for commercial printing, direct mail, and a new area called “transpromo” (transactional documents with a promotional component such as a coupon or advertisement) are setting new standards for speed and productivity. These back-to-back sessions will cover key trends and directions in this rapidly changing area.

Session 7: Understanding the Wide Format Printing Opportunity

Attend this session for a complete review of the existing wide-format printing technologies, including the advantages and disadvantages of each. This technology review describes the economics (initial investment, running costs, expected margins), as well as the variety of applications, sizes, and environmental considerations. This session will cover:

• Costs and margins

• Application mix

• Speeds and widths

• Environmental issues.

Wednesday, November 19th

Session 9: Utilizing Workflow Software to Improve Efficiency and Profits

In order to maximize growth, print service providers must seek ways to provide print services more efficiently and at lower cost. The foundation for achieving these goals is workflow efficiency – or super efficiency. This session will define super efficiency, explore its benefits, and provide an understanding of how to leverage technology to develop a super efficient organization.

Session 11: Variable Data Printing: The Power of One-to-One Marketing

By targeting customers with a highly relevant and personalized message and integrating that message across media channels, companies are finding that they can capture the attention of customers and generate impressive results. Communication in a cross media environment is becoming a force multiplier in driving the customer relationship and it presents a significant competitive advantage for print service providers offering variable data printing services. In this session, industry experts and leading print service providers will discuss how to build successful variable data printing program. Speakers will reveal tools to integrate strategy, design, data management, and production. Learn how to increase your sales and grow your business by talking to your customers as individuals.

Session 13: Feeding & Finishing Solutions for Digital Printing

Feeding and finishing represent an area of technological innovation. This session will review the benefits of on-line, near line and off-line solutions that support digital printing. Various technologies will be discussed and case studies presented.

Session 15: The Development of Commercial Digital Printing Paper & Substrates

Digital printing has different substrate requirements than offset. In this session, leading paper vendors will discuss their companies approach to developing paper for the digital printing process. Speakers will discuss the design process, how it differs from offset paper, the testing process, as well as discuss the unique aspects of the products they have developed.

Session 17: New Technology at drupa: Impact on the Digital Printing Industry

drupa 2008 will bring major new product introductions that could have a profound impact on future directions for the digital printing market. The session will review these products and assess their future impact.


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Tutorial 2: Introduction to the Business of Print on Demand

The Print On Demand business is more than just delivering printed pages. Whether you are just entering the POD arena, or are already entrenched, this seminar will provide you with the checkpoints you need to make sure you are on top of your game.

• What you need internally to be ready

• How to create a plan to spread the word about new digital printers

• How to build an annuity of loyal and profitable customers

Session 2: Key Benefits of Print on Demand in Russia - How to Sell Digital Print?

Print on Demand enables process automation resulting in labor savings but this is often less of a requirement in Russia. POD often increases the cost of print but provides overall process and cost improvements. POD cost effectively produces shorter run lengths but with lower labor costs in Russia the opportunity is often described as “very low run lengths.” Of course, POD is the only print technology for run lengths of one. Given the market requirements in Russia, this session will review the key benefits of POD in Russia and provide information on how to sell those benefits.

Session 4: Growing your Business beyond Print: Value-Added Services

With ever increasing competitive pressures and “print apathy” threatening to increasingly commoditize the printing industry, print service providers are striving to differentiate themselves and protect declining margins by offering an array of value-added services designed to meet specific customer needs. From digital data repositories to fulfillment and distribution, these services address every phase of the printing and publishing workflow. During this session, you will hear from innovative print service providers who have used value-added services to transform their businesses – and generate double digit revenue growth even in tough economic times.

Session 6: The Evolving Transaction Printing Market: The TransPromo Opportunity

Today, there’s a buzz around “trans-promo” documents. What are they? How do you use them? How can you save time and money by combining your transactional documents into highly effective, money-making transpromotional communications? Come to this fast-paced, high energy session to learn how others are leveraging the power of VDP technology to transform bills and statements into highly individualized customer communications. Learn how to sell more to existing customers by deepening relationships. Cross-sell, up-sell and even out-sell relevant products and services all the while improving customer satisfaction levels.

Session 8: Using the Internet to Drive Your Business Success (Web-to-Print)

Effective customer-facing tools contribute to workflow efficiencies, drive improved customer service and customer satisfaction, and pave the way to new products and services. This session will look at how internet-enabled tools can be used for customer acquisition, customer retention, and greater growth and profitability.
 

Wednesday, November 19th

Session 10: The Growing Russian Direct Marketing and Direct Mail Opportunity

Direct marketing and direct mail provide the best return on marketing dollars. Direct mail provides a blend of richness of message combined with targeted reach. Who receives the message, when they receive it and how it is presented can be easily optimized. Direct mail represents the highest growth application in the U.S. This session will review the Direct Marketing and Direct Mail market in Russia. The current market, relationship to print and future opportunities will be reviewed.

Session 12: Vertical Market Focus: Financial/Banking

Financial services firms spend an average of 5% of total revenues on business printing. It is a highly document-intensive industry with companies constantly sending customers printed materials regarding their accounts and new opportunities. Documents that are vital to this industry include, marketing collateral, transpromotional, communications, presentations, proposals, reports, and directories to name a few. Digital technology and document services can help document owners in the financial services industry attain many benefits that will directly impact profitability and improve communications. Attend this session and learn how digital technologies can transform your business by creating more relevant, efficient, and compliant documents.

Session 14: Vertical Market Focus: Education/Government

Higher education and government institutions produce a significant amount print annually and there is no doubt that digital technologies can help reduce costs. Some immediate advantages include printing forms on demand at and estimated costs savings of 45%; improving promotional campaigns and marketing materials with variable data printing, and on demand production of documents ensuring timely and accurate content and reducing waste. Join speakers in this session as they discuss the advantages of digital and document technologies and highlight successful case studies.

Session 16: Vertical Market Focus: Healthcare/Insurance

The healthcare industry spends millions annually on business printing. Forms represent the largest print opportunity within the healthcare. Digital technology and document services can help document owners in the healthcare industry attain many benefits that will directly affect profitability. The ability to create, revise, update, order, input, and distribute forms electronically and the use of print on demand, instead of offset printing of forms, can cut costs by as much as 45% and improve productivity. Attend this session and listen to experts discuss the advantages of digital technologies and highlight success stories.

Session18: Enterprise Print Services: The In-Plant and Document Outsourcing Opportunity

Enterprises are typically faces with the option of having their print jobs produced at in-plant facilities or sending them to external print service providers. With the adoption of new digital technology and changing customer requirements, these print decisions are constantly being reevaluated. This session is designed for enterprise document owners or print buyers, in-plant print shop professionals, and document outsourcers. Industry experts will discuss best practices and advise you on how to navigate your future moves.

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