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ON DEMAND Russia Conference & (Weymouth, MA) December 7, 2009 . . . The second ON DEMAND Russia Conference and Exposition, held October 28 – November 3, 2009 at Moscow’s Expo Center, proved to be a successful event. Over 30 companies showcased equipment, software products, and printing services that are crucial for the development of digital print in Russia. Platinum sponsors of the conference included Hewlett-Packard, Konica Minolta, and Xerox, while Canon and GMC Software were gold sponsors. Silver sponsors included COMLINE and Océ, with Krasnokamsk Paper Mill of Goznak (paper brand LORD Digital) and X-Rite as organizational sponsors of the conference. During the show, attendees had an opportunity to take a close look at the latest digital technologies on the market. At Hewlett-Packard’s booth, attendees were able too see a live demonstration of the HP Indigo 5500 and HP Indigo 7000 presses, as well as a number of finishing options provided by partner vendors. HP increased its presence at the show with Alon Bar-Shany’s (Vice President & General Manager of the Indigo Division of HP) keynote presentation, “Defining the Future Role of Digital Print in Russia.” Konica Minolta, a first-time sponsor of the event in Russia, showcased three new systems for production printing, including the bizhub PRO 2500P, bizhub PRO 1051/1200 (P), and the bizhub PRO C65hc, with High-Chroma Color Printing (for closer reproduction of the RGB color gamut of computer monitors). The attendees had a chance to examine the performance and quality of these systems as well as some other products. In addition to the new products in the bizhub PRO series, Konica Minolta demonstrated a number of new arrivals in the market, ranging from entry-level commercial printing devices to professional production printing products. Among those were the A3 color printer magicolor 7450II GA, designed for the graphic arts business; the bizhub C652 color copier printer, featuring high-speed output and a variety of options; and color print production systems including the bizhub PRO C65hc (mentioned above) and bizhub PRO C6501e, designed as a complete document production system with optional on-line print finishing units. Konica Minolta also highlighted personalized printing solutions for variable data printing, including PrintGroove, PrintShop Mail, jtman/jtwe, and Direct Smile. Like HP, Konica Minolta also had a speaking presence. Olaf Lorenz, General Manager, International Marketing Division, delivered a keynote address, “Defining the Future Role of Digital Print in Russia.” In addition, Konica Minolta product managers participated in the sessions, “Technology Developments in Black & White Digital Printing Systems” and “Choosing the Right Production Color Device.” In its booth, Xerox showcased a digital “on-line printshop” - a cutting edge concept in personalized book production that enables the integration of e-commerce with digital printing technology, linking Web book catalogs, electronic content repositories with authorized access, automated ordering systems and all the key production processes. Xerox also demonstrated a broad range of printing technologies in areas such as solid ink, applications for direct marketing communications, along with new generation photo production. Valerie Thomassin, Vice President of Graphic Communications/ In-Plant Global Business & Strategic Marketing Group, Xerox Corporation, expressed her vision of the future of digital print in Russia. For Xerox, positive results were crowned by the conclusion of their agreement to supply iGen4 and Nuvera 288 EA digital presses to print service providers in St.Petersburg - Lubavich and Ciferblat. Canon was also an active participant of the event. Representatives from Canon participated as speakers in sessions including “Choosing the Right Production Color Device,” “Web-to-Print: Enabling Success for Print Service Providers,” and “Making the Right Wide Format Technology Choices.” Alexander Kholopov and Gana Isabekyan delivered presentations in the track of digital print technology, while Evgenii Morzhevelov took part in the conference track on implementing a successful digital printing strategy. At the POSTYLE Ltd. / Océ booth, a range of Océ Printing Systems equipment was demonstrated live, including the Océ VarioStream, Océ ColorStream, and Océ JetStream. In addition, Steef Deimann, Océ Technologies BV Direct Export Manager, delivered a presentation on digital book and catalogs production. Deimann affirmed that Océ was delighted to sponsor the event, stating that it serves as a valuable knowledge source for digital print service and equipment providers seeking to develop the market. At the COMLINE booth, the Press-sense iWay™ - a Web-based print-on-demand workflow and management system developed by Press-sense company - made its Russian debut. COMLINE’s booth also featured a range of technical solutions for creating an on-line printshop utilizing equipment from various vendors including Presstek, Océ, Xante, and Morgana. “At this event, we have signed several important contracts and protocols of intentions, and we have even sold some products right from the booth,” commented Alexey Ivanenko, President of COMLINE Group. Several of the exhibitors offered their candid thoughts on the success of the event. Denis Glushkov, Director of HP Indigo Department in Russia and CIS, stated “We are satisfied with the level of participation HP had in the exposition of ON DEMAND Russia 2009, as well as the results of our participation. This event helped us gain exposure to a large audience of Russian graphic communications professionals as we announced a number of new products, including our flagship model HP Indigo 700, as well as SmartStream Director - an integrated hardware and software Web-to-print system. The show demonstrated growing interest of the Russian audience in the latest print technologies, which meet the needs of today’s print services market as never before. We are sure the exposition will result in a number of successful installations of HP Indigo presses in Russia and CIS in the nearest future.” Olga Lamvol, Sales and Marketing Manager at InfoTok/Buhrs, commented, “While we decided to participate in this year’s trade show merely to reinforce our brand image and monitor the market, we were pleased to have had a number of very interesting unplanned meetings, which I believe will develop into new installations of Buhrs equipment. This event exceeded our expectations. It was also great to see the broad range of products that were showcased in the ON DEMAND hall – definitely worth seeing.” According to Vladimir Neplokh, Techical Director, POSTYLE Ltd.: “My impression of the conference last year was positive, and I was further impressed with this year’s event. I met with more than 200 graphic communications professionals from Russia and other countries at ON DEMAND this year and they were all happy with the conference. Their perceptions of the conference were that it was positive, timely, and professional. This year’s show was a great venue for conducting business and learning about market developments.” Alexey Ivanenko, President of COMLINE Group said “This year was COMLINE Group’s second time as a Silver sponsor of the Conference & Exposition ON DEMAND Russia. We are proud to sponsor this show, as it is a leading event in the world of digital print technologies. The show served as a fantastic venue for COMLINE to demonstrate that how unique knowledge, technologies, hardware and software products enable specific solutions to provide efficient development of our clients’ printing business. Our booth drew a lot of traffic, and attendees showed a keen interest in the equipment and software we displayed. An important part of ON DEMAND Russia, COMLINE participated in the conference business program, also for the second year. We shared the knowledge and expertise we have gained through several years of specializing in the development of business solutions for the production digital printing market in these sessions. We spent about 30 to 40 minutes answering questions after each presentation. This is demonstrative of a high level of interest from the audience.” The ON DEMAND conference program drew 300 attendees and 40 speakers from the leading vendors of equipment, software, and consumables, as well as providers of print services and solutions for digital print. The attendees indicated a strong interest in discussing how to stay afloat and obtain consistent revenue in the face of reduced print runs and slowed customer demand. We look forward to seeing you for another successful ON DEMAND Russia event in 2010!
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