ON DEMAND Russia Announces Educational
Conference Program at PolygraphInter

(Weymouth, MA & Moscow, Russia) April 15, 2009…InfoTrends and the ATPC, organizers of ON DEMAND Russia, announced today that they will be hosting the ON DEMAND Russia conference program, an in-depth educational series on digital printing technologies and business strategies, during the PolygraphInter show. The conference will take place October 27-28, 2009 at the Crocus Expo International Exhibition Center in Moscow.

Following a very well-received 2008 program, the 2009 ON DEMAND Russia conference program will feature over 20 sessions for attendees to choose from, providing the information and insights necessary for success with digital printing technology. Speakers will examine key applications, workflow, technologies, value-added services, and other opportunities and discuss how to incorporate them into existing business strategies.

“Not only will attendees be able to see and touch the latest digital printing technologies in the dedicated ON DEMAND expo hall, but now they can also learn how to develop a digital business plan and sell digital solutions by attending the 2-day, 2-track ON DEMAND Russia conference program,” commented Charles Pesko, Executive Vice President of InfoTrends/Questex.

The New Developments in Digital Print Technology track provides an overview of the technologies (hardware, software, and substrates) that are driving market growth and examines the impact these advancements are having on the market. Technology vendors and end users will discuss how they are promoting and using these solutions to meet the needs of their customers. Industry executives from commercial printing and in-plant or in-house corporate printing centers will gain a deeper understanding of how they can benefit from digital solutions by attending these sessions. Session topics include:

  • Introduction to the Technology of Print On Demand

  • Technology Developments in Black & White Digital Printing Systems

  • Choosing the Right Production Color Device

  • The Market Impact of High-Speed Continuous Feed Inkjet Systems

  • Getting the Most out of Print MIS

  • Web-to-Print Solutions: Enabling New Business Models

  • How Digital Can Expand Market Opportunities in the Commercial Offset Market

  • Feeding & Finishing as an Application Enabler

  • Making the Right Wide Format Technology Choices

  • Matching Markets to Media and Machines

The Implementing a Successful Digital Printing Strategy track will take attendees through the key steps necessary for implementing a successful strategy, including preparing your sales force, promoting your services, and pricing your products. Attendees will hear from corporate and commercial print executives who have successfully implemented digital into their product portfolio. These seasoned professionals will share best practices, case studies, and success stories based on their first-hand knowledge and experience. Speakers will also discuss how to gain a competitive edge through value-added services and emerging business opportunities. This track is designed for print-for-profit executives, document outsourcing providers, corporate executives, in-plant printers, and data center managers. Session topics include:

  • Introduction to the Business of Print On Demand

  • Engaging the Sales Force to Sell Digital

  • Properly Position and Promote Your Digital Services Business

  • Pricing Digital Output

  • Who’s Making Money at Digital Printing…and How?

  • Planning for Success: Developing a Winning Plan for Variable Data Printing

  • Web-to-Print: Enabling Success for Print Service Providers

  • Digital Book Production: A New Wave Begins

  • Photo Print Applications: Valuable Exposure for Digital Printing

  • Catalogs: Let the Offset to Digital Migration Begin

For a complete listing of session descriptions, visit www.ondemandexpo.ru

Call for Speakers

The ON DEMAND Russia Conference Team is currently accepting speaker applications for the 2009 conference program. We are looking for qualified speakers to share their success stories, business insights, and technical expertise. If you are an end-user, an industry expert, or a technology vendor willing to present with a client, or any combination of the above, we are interested in reviewing your submission. Submit your speakers for consideration at www.ondemandexpo.ru today.

About ON DEMAND Russia

ON DEMAND Russia is the first event that is focused on Print-On-Demand technologies such as digital printing equipment, digital workflow, digital direct-to-plate, and wide format printing in the Russian market. ON DEMAND Russia will provide the necessary education and technology insights to accelerate Print-On-Demand market growth. Manufacturers, print providers, corporate executives and managers, and distributors of digital printing products and services will find ON DEMAND Russia highly focused. The event will provide crucial information that will help them position their companies in this growing market.

About InfoTrends
InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

About ATPC
The American Technology Print Center is a cooperative project to demonstrate the latest technologies produced by U.S. suppliers, provide training and after-sales service and spare parts to printers in Russia and Eurasia, and assist U.S. suppliers with product marketing and export financing. The establishment and operation of the Center was made possible by a grant of the USTDA to the Russian Interregional Printing and Publishing Association (MAP) under NPES management. Additional information about ATPC is available on the Web at www.acpc.biz

 © 2008 InfoTrends, Inc.