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Tutorial 1: Introduction to the Technology of Print On Demand Digital technologies are changing the way that companies work. Wave after wave of innovations have redefined the way that print service providers approach their markets. This tutorial is designed to provide an overview of this evolving market with a heavy focus on the hardware and software technologies necessary for successful digital implementations.
Speakers: Session 1: Technology Developments in Black & White Digital Printing Systems Although it is overshadowed by the growth in production color, there is still room for speed, productivity, and quality improvements in monochrome digital printing. Whether high-speed, cut-sheet, or roll-fed, these advancements are opening up new opportunities in commercial print, publishing, and transactional applications. Speakers in this session will discuss the market impact and opportunities in monochrome digital printing.
Moderator: Session 3: Choosing the Right Production Color Device Digital color printing is a growing opportunity for print service providers. The range of new and existing products presents a bewildering set of choices. This session will introduce printers to the different types of production color equipment that are currently available in the market, provide an un-biased assessment of the products, and review tips on how to select the right system for their business needs.
Moderator: Session 5: The Market Impact of High-Speed Continuous Feed Inkjet Systems Continuous feed color digital printing has been around since the mid-1990s. Since then, color speeds have continued to increase. With the introduction of the first production process color inkjet products, extremely high volumes and speeds became possible. Now the segment is poised for greater market penetration. Over the past year, the continuous feed color product segment has exploded with new toner-based and inkjet products, each of which takes a somewhat different view of the basic three-factor equation: quality, cost, and productivity. Color speeds exceeding 1,000 letter impressions per minute (ipm) are available from multiple vendors. Speeds of more than 2,000 or 3,000 ipm are available today. This session will explore the opportunities for high-speed continuous feed inkjet systems and their impact on the overall production printing market.
Moderator: Session 7: Getting the Most of out Print MIS A Print MIS system can present a significant competitive advantage. When used to its full potential, the system will not only streamline your estimating, billing, and other administrative processes, but it will also provide critical insights for achieving further business improvements. In this session, we will discuss a number of best practices to maximize your Print MIS investment.
Speakers: Session 9: Matching Markets to Media and Machines Papers and other substrates used for digital print must meet the requirements of a wide range of user applications. These applications may be as simple as general-purpose office papers for routine printing assignments or as complex as specialty prepped media for niche variable data applications (ex-ample: pre-perforated or printable plastic card attachment). In this session, industry experts examine some of the key factors that make papers successful.
Moderator: Ralf Schlozer,
Director, InfoTrends
Session 11: Utilizing Workflow Software to Improve Efficiency and
Profits
Moderator: Session 13: How Digital Can Expand Market Opportunities in the Commercial Offset Market Commercial printers need to understand a range of issues that arise when offset and digital operations meet. These include the economic cross-over point for short-run static printing, hybrid work-flows that foster the ability to run jobs to any output device, color management that works across diverse processes, and consistent substrate use. In this session, you’ll hear from experts who under-stand the implications of these choices, and who are proving that digital printing can be an integral part of commercial printer’s business transformation.
Moderator: Ralf Schlozer,
Director, InfoTrends Session 15: Finishing as an Application Enabler Direct mail, books, transactional, and transpromotional applications are all poised for market growth. One key enabler of these applications is automated in-line finishing. System vendors are working to improve the process of folding, slitting, cutting, binding, and inserting documents. As more and more print service providers are offering mailing and fulfillment services, these types of systems are becoming increasingly important. This session will explore these developments and how they link into full end-to-end workflows.
Moderator: Session 17: Making the Right Wide Format Technology Choices InfoTrends' market research has identified wide-format as a growth market and one that produces high margins and profits for print service providers. Attend this session and learn what wide format printing technologies and the advantages of each are available on the market today. This technology review describes the economics (initial investment, running costs, expected margins), as well as the variety of applications, sizes, and environmental considerations.
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Tutorial 2: Introduction to the Business of Print on Demand The Print On Demand business is more than just delivering printed pages. Whether you are just en-tering the POD arena, or are already entrenched, this session will provide you with the checkpoints you need to make sure you are on top of your game.
Speakers: Session 2: Engaging the Sales Force to Sell Digital Selling digital solutions and services is very different then selling traditional print, and investment in digital production capabilities alone doesn't guarantee revenue growth. Your sales representatives must talk to different people, convey a different value proposition, and compete against different companies than they have before. This session provides you with the tools you need to successfully energize your digital services sales efforts. Key topics and issues include:
Moderator: Session 4: Properly Position and Promote Your Digital Services Business Your customers can only buy from you if they know that you exist! You need to effectively position your business in the eyes of your customers and then properly promote the services that you offer. You will need to educate the market about the products and services you provide. This session will discuss how marketing service providers have repositioned their businesses and the promotional strategies that have helped them achieve positive results.
Moderator: Session 6: Pricing Digital Output With new solutions, services and increased competition, correctly pricing your digital output is criti-cal to success. And with prices for almost all hardcopy output expected to decline annually, print providers must have good pricing models. This session reviews best pricing practices and presents market data on current pricing trends. Attendees will come away with actionable ideas and models to develop effective digital output pricing.
Moderator: Session 8: Who’s Making Money at Digital Printing…and How? Going digital is tough enough with its pitfalls and obstacles, but figuring out how to implement it successfully and profitably is a whole new challenge. This session is a straightforward look at how to emulate successful providers of digital printing. This case study presentation will help you answer questions such as:
Moderator: Session 10: Planning for Success: Developing a Winning Plan for Variable Data Printing This session will review the wide range of software solutions available to produce successful variable data print jobs. These solutions include plug-ins to common graphic arts page layout programs to highly sophisticated customizable solutions. Some may be suitable for addressing and simple mail merge, or they may be used for highly conditional photographs, graphics and extensive text reflowing. Participants will learn:
Moderator: Matt Swain,
Senior Research Analyst, InfoTrends Session 12: Web-to-Print: Enabling Success for Print Service Providers Print Service Providers have multitude of options to choose from in the Web-to-Print solutions mar-ket. Learn from experienced professionals and industry leaders how Web-to-Print tools bring value-added services, production automation, cost savings, and growth opportunities to print service pro-viders, and how they provide print buyers with process management and workflow efficiencies.
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Session 14: Digital Book and Catalogs Production: Let the Offset to Digital Migration Begin Attend this
session for insights into the experience of early adopters of digital
short-run catalogs as well as a projection of how quickly catalog
printing will move to digital printing. Print providers will be
challenged to balance cost, image quality, and content versioning based
on customer preference. Advances in continuous high-speed color printing
technologies will be an important part of this discussion, as they play
a significant role in the print provider’s ability to achieve this
balance. Session 16: Photo Servicing Applications: Valuable Exposure for Digital Printing This session explores the burgeoning demand for short-run digital color photo products such as calendars, books and greeting cards, which is a segment experiencing exponential growth. All participants are happy and excited about this value chain in which customer value, product quality and print volume align so well. What developments will take place in this moving forward? Attend and learn where it’s all headed and how to exploit the emerging opportunities it presents.
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