Educational Conference Program

Education and market development continue to be a priority for ON DEMAND Russia. The 2009 conference program featured over 15 educational sessions providing attendees with real-world examples and insights to be successful with digital printing technology. 40 speakers from leading technology providers, print service providers, and industry experts offered their advice and insight on key applications, technologies, and value-added services that printers can incorporate into their business strategies today.

The 2010 conference program will continue to evolve to meet the needs of the conference attendees. The two-day conference program will feature two tracks providing attendees with information on digital print technology, workflow software, value-added services, and business development through presentations from a combination of industry experts and successful print service providers.

Building Your Business: Understanding & Choosing Technology

This track is intended for anyone considering, or who has recently invested in a print-on-demand system. No one should enter the digital print market without a solid understanding of the hardware and software solutions available to them, and how these solutions can be integrated into their business. This track will discuss the critical issues print service providers need to be aware of when adding digital solutions to their traditional printing business or starting up a new digital business. Sessions will focus on:

• How to choose the right hardware technology

• Workflow software & hybrid (offset & digital) workflows

• One-to-One marketing & personalization

• Web-to-Print and advanced software solutions

• Paper, substrates, toner, and ink issues

• Feeding, finishing, & mailing solutions

• Plus much more…

Making Money with Digital: Business Development, Applications & Opportunities

This track is intended for print service providers that are currently evaluating digital print technology or have already established themselves in the digital printing market. This track will focus on how digital technology can change your business and bring you new opportunities. Simply buying digital technology will not make you successful. Hear from successful “digital” print service providers that have transformed their business and taken advantage of the new opportunities that come with digital printing. Learn how you can make more money from new applications and expanding your product/services portfolio. Sessions will focus on:

• Business development strategies

• Becoming more than just a “print” provider: marketing services opportunities

• Direct mail & marketing applications

• Publishing & short run book printing opportunities

• Photo Services Opportunities

• Digital printing of labels and packaging

• Plus much more…

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