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CCM in the Enterprise - Overcoming Implementation Challenges

The communication landscape is rapidly evolving. Digital, online and mobile communication channels provide new opportunities for enterprises to interact with their customers in more efficient ways, while developments such as color printing and on-statement, personalized messaging increase the value of the printed piece as well. CCM solutions provide the technology to manage and distribute those communications holistically, however one of the key challenges today is the growing disconnect between the potential of CCM technology to deliver those cutting-edge communication strategies and the ability of enterprises to implement them. Join Kaspar Roos as he discusses how to overcome these implementation challenges in his new multi-client study.


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