In a recent survey of U.S. consumers, InfoTrends found that individuals under the age of 35 report devoting a substantially greater share of their online time to photo-related activities than their older counterparts. It should come as no surprise that individuals under the age of 35—many of whom will have grown up with the Internet—are more likely than their older counterparts to view, share, and print online. While nearly three quarters of respondents ages 18 to 35 reported uploading photos to an Internet site within the previous 12 months, the same was true for only 34% of respondents ages 35 – 79.

Survey participants were also asked to estimate the amount of their online time that was devoted to photo-related activities. Individuals under the age of 35 reported devoting a substantially greater share of their online time to photo-related activities than the total population. This is encouraging news for the online photo industry because it confirms that photos represent an important component of younger respondents' online activities. It is also interesting to note that the share of respondents who did not regularly use any social networking sites increased significantly in direct relation to age.

InfoTrends’ research has consistently shown that younger consumers are more photo-active than their older counterparts, and online photo services and social networks should ensure that some of their marketing efforts are targeted toward this tech-savvy demographic.

The preceding is an excerpt from InfoTrends’ U.S. Online Photo Services End-User Survey. To learn more about this report or to make a purchase, contact Robyn Wuori at +1 616 2100 ext. 103 or e-mail robyn_wuori@infotrends.com.