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Wide Format Printing: A Critical Element in the Communications Mix


Published: July 2013


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Join Lisa Cross as she shares insights from survey respondents of this newly completed research. This study, now in its third iteration, uncovers who buys wide format graphics, what they buy, and why.

Introduction
Signage is an integral part of the marketing mix, and it represents a big opportunity for print service providers to make a big impression. Entering the market or growing an existing business starts with understanding key trends driving buyer markets. This study, now in its third iteration, continues to uncover who buys wide format graphics, what they buy, and why.

Print buyers span a broad range of vertical markets, each with different needs. Wide format graphics play a unique role in each market’s evolving media mix. InfoTrends is conducting an in-depth study of wide format buyers across 5 vertical markets: retail, advertising, amusement/entertainment, events, and food services.

This study will identify:

  • Market forces driving wide format graphics demand
  • Purchasing behaviors compelling wide format buyers
  • Top purchasing criteria—i.e. turnaround times, run lengths, applications, sizes, substrates
  • Wide format graphics role in a cross-media world
  • Mobile technologies’ impact on wide format applications
  • Best practices and the rationale for moving from transactional to value-added selling
  • Tools and information PSPs require from equipment and supplies manufacturers to grow their wide format business

Project Objectives

Through a combination of interviews and structured surveys, InfoTrends will:

  • Define market and communications trends driving purchasing of wide format digital graphics
  • Benchmark key trends in applications, order volume, frequency, and more, compared to previous versions of this study completed in 2009 and 2011
  • Generate a definition of application eco-systems for key applications & markets according to:
      - Sizes & substrates
      - Selection criteria
      - Run lengths
      - Integration with cross-media solutions
      - Finishing requirements
      - Price points
      - “Green” sensitivity

Analysis & Project Deliverables

Extensive analysis of the desk research, interviews, and results of the structured surveys will be used to develop a comprehensive understanding of the opportunities and issues for service providers in the wide format print market.

Clients will receive:

  • An Executive summary with key findings
  • A PowerPoint presentation with charts
  • Data tabulations

Getting Started

For more information on the study, contact Scott Phinney at +1 781 616 2123 or
via e-mail at scott_phinney@infotrends.com. Sign up by December 31, 2012 and take advantage of early subscriber savings.

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