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The 2012 U.S. Interchangeable Lens Camera Market: A Consumer Imaging Behavior and Industry Trends Study


Introduction

The interchangeable lens camera segment continues to grow in importance. DILCs are expected to account for over 50% of total U.S. digital camera market revenue by 2016. The DILC market has evolved into two segments: the digital SLR and the compact interchangeable lens camera. The DSLR segment will continue to account for the majority of sales in this market. Compact interchangeable lens cameras (CILC) are now gaining significant shares in some regions around the world, but still have not gained a strong foothold in the U.S. However, consumer awareness of the category is growing.

This study (the 4th in a series of studies) explores what is currently driving photo activity among owners and potential owners of all types of digital interchangeable lens cameras, and which services and products they use and anticipate using in the future. In addition, the study investigates their typical imaging workflows, use of cloud services and mobile devices, and adoption of connectivity solutions. All players in this marketplace, including digital camera vendors, accessory vendors, software, service, and output vendors will benefit directly from the findings of this study. It provides a complete understanding of the consumer digital interchangeable lens camera owner today and what may be in store for the future. It segments, sizes and forecasts the camera hardware market by specific price bands, and also provides recommendations for both hardware vendors and software/service providers

Project Objectives

InfoTrends has been surveying the consumer digital camera market for the last 10+ years, and has leveraged existing information and insights on DILC owners and segments that are most likely to purchase an interchangeable lens camera product.

This 2012 study expands upon the results of our 2011 study, and provides insights on topics of growing importance including:

  • Why these consumer-level hobbyists and photo active consumers are choosing one particular class of interchangeable lens camera over another
  • If compact cameras with larger sensors have appeal
  • The impact of significant market events, like Nikon’s entrance into the CILC category
  • HD video (additional use cases; significant year-over-year changes)

Additional information objectives include:

  • Demographic profiling of owners and future owners
  • Examination of owner and future owner attitudes, behaviors, and preferences
  • Analysis of the current purchasing process (awareness, consideration, purchase)
  • Digital photo activities
  • Current feature usage and future feature requirements, like connectivity
  • Lenses and accessory purchase patterns by type of consumer
  • Use of software (creative, editing, management, workflow)
  • Use of mobile devices for imaging
  • Printing and storage behaviors
  • Size, segment, and forecast the market by price band
    - Units
    - Revenue
  • Identify opportunities and strategies for technology vendors and service providers

Analysis & Project Deliverables

There has been extensive analysis of the desk research, structured survey, and industry interviews to develop a comprehensive understanding of the opportunities and issues for vendors. Clients will receive the following:

  • A written report detailing key findings with market drivers and barriers, the market size / forecast and trends, and overall recommendations
  • PowerPoint summary slides
  • Data cross tabulations from the consumer survey for additional analysis of key market segments
  • Optional on-site presentation

Getting Started

For more information on the study, contact Matt O'Keefe at +1 781 616 2115 or
via e-mail at matt_okeefe@infotrends.com.

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