Published: November 2013
Since 2008, InfoTrends has been offering the vendor community detailed segmentation and profiling studies of both current and future owners of digital interchangeable lens cameras in the U.S. These individuals continue to invest heavily in cameras, accessories, software, output, and related connected mobile devices. They are serious about photography and are the most engaged segment of the digital imaging population. It’s a dynamic segment that requires constant monitoring, and InfoTrends remains well positioned to take the lead as it’s able to access a growing base of buyers and likely buyers to do research work with (providing unparalleled insights).
According to InfoTrends’ latest forecasts, DILCs are expected to account for over 50% of total U.S. digital camera market revenue by 2016. Those that follow the market know that InfoTrends breaks the segment into two sub-categories: the digital SLR and the compact interchangeable lens camera. The DSLR segment will continue to account for the majority of sales in this market. Compact interchangeable lens cameras (CILC) are now gaining significant shares in some regions around the world, but still have not gained a strong enough foothold in the U.S., only garnering a 15% market share in 2012. InfoTrends is forecasting that CILCs will see its share grow significantly by 2016, as consumer awareness of the category grows.
Today’s digital imaging vendors must understand the attitudes, needs, desires, and purchasing decision drivers of current and future customers. Monitoring year-over-year changes and trends among the targeted consumers also remains critical from a product planning, marketing and marketing communications perspective.
This study will explore what drives specific user groups to buy (i.e. hobbyists, advanced hobbyists, females, young adults, etc.). It will also consider what products and services they use and anticipate using in the future. It will re-examine brand perceptions / attributes, investigate their use of mobile devices, evaluate their image workflows, and look at their use of software / services / apps. All players in this marketplace, including digital camera vendors, accessory vendors, software, service, and output vendors will benefit directly from the findings of this study. It will provide a complete understanding of the consumer digital interchangeable lens camera owner today and what may be in store for the future. It will segment, size and forecast the camera hardware market by specific price bands, and provide new recommendations for both vendors and service providers.
InfoTrends has been surveying the consumer digital camera market for over a decade, and has leveraged existing information and insights on DILC owners and segments that are most likely to purchase an interchangeable lens camera product.
This 2013 study will build upon the results of our 2012 study, and will provide insights on topics of growing importance including:
Additional information objectives include:
Analysis & Project Deliverables
There will be extensive analysis of the desk research, structured survey, and industry interviews to develop a comprehensive understanding of the opportunities and issues for vendors. Clients will receive:
For more information on the study, contact Matt O'Keefe at 781-616-2115 or e-mail firstname.lastname@example.org.