Part of InfoTrends' DILC multi-client research study series
2014 represented a year of change in the digital camera market, with significant decreases in unit shipments and sales across multiple global regions. Nevertheless, InfoTrends expects the ILC market to remain profitable for innovative imaging companies that continue to introduce new products and respond to consumers’ needs. Vendors that understand the attitudes, needs, desires, and purchasing decision drivers of current ILC owners, point and shoot camera upgraders, and smartphone only owners will be best-positioned to succeed. Monitoring year-over-year changes and trends among targeted buyer groups will also be critical.
InfoTrends new 2014/2015 study will pick up where the 2013 study left off. At a macro level, it will consider consumer attitudes, behaviors, and potential market opportunities surfacing beyond camera bodies and the associated still photos. The study will hone in on video activity, lenses, and other accessories.
The study will also examine what could turn DILC “intenders” into actual buyers. It will pay careful attention to these intenders and what motivates them, what inhibits them, what marketing messages appeal to them, and how they are likely to use an ILC.
As previously noted, this 2014/2015 study builds upon the results of our 2013 study, and provides insights on topics of growing importance including:
Additional information objectives include:
Analysis & Project Deliverables
There will be an extensive analysis of the desk research and the structured survey to develop a comprehensive understanding of the opportunities and issues for vendors. Clients will receive:
For more information on the study, contact Matt O'Keefe at 781-616-2115 or e-mail firstname.lastname@example.org.