Introduction

In a highly competitive and digitized world, the success and growth of a business can be attributed to its unique marketing approach and to being in the right place at the right time with the right message. Marketers are looking for the most efficient tools and resources that can make a significant difference to the sales and profitability of their business.

Promotion of products and services through direct campaigning can cut through the clutter and can be extremely effective and powerful for both small and large businesses. Marketers want to stand out and get noticed. The right media mix can involve a combination of several methods including direct mail marketing, direct response, mobile marketing, promotional letters, catalogs and personalized online advertising.

The versatility of direct mail over the years, combined with modern technology, means that it will remain a relevant marketing channel well into the future. While based on printed sheets of paper, direct mail marketing is combining technology to bring about the future integration of offline and online marketing.

With advances in technology, this benchmark InfoTrends study is designed to look at what the future holds for marketers, consumers and direct mail printers as well as the requirements for support from both equipment and software providers. It will explore how marketers want to leverage direct mail to effectively engage consumers.

Project Objectives

This study will provide strategy and business development support to help vendors, print service providers, and marketing service providers capture high value pages and services in a cross media world.

Key areas we plan to consider for our clients include:

• Application Segments
  • Direct mail
  • Catalogs
• Technology Categories
  • Data, composition, workflow
  • Printing systems
  • Paper
  • Inserting/bindery
• Research Insights
  • Market opportunity
  • Organizational best practices
  • Customer value & engagemnet
• Geographic Regions
  • North America: USA, Canada
  • Western Europe: UK, Germany, France
• Market Size Special Tables
  • Direct marketing volume - Global market
  • Print volume - North America, Europe
  • Printing systems shipments and installed base - North America, Europe

Analysis & Project Deliverables

InfoTrends’ senior staff will perform an extensive analysis of the research and develop a detailed report about direct marketing production printing and value-added services.

Subscribers to the full report will receive:

• Analysis report (detailed PowerPoint)
  • Executive summary
  • Critical direct marketing trends and statistics
  • Direct marketer findings
  • Consumer research findings
  • PSP/MSP findings
  • Market size
  • Strategy recommendations
  • Data tabulations and charts (Excel, PPT)
• Personal presentation using an interactive webinar (2-hour conference call)
  

Getting Started

For more information on the study, contact Scott Phinney at 781-616-2115 or e-mail scott.phinney@infotrends.com.