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Disruptive Supply Chain Strategies for the Wide Format Printing Industry

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Published: December 2014


As wide format print service providers employ lean production principles to deal with faster turnaround time requirements, price constraints, and inventory management, it is more important than ever for leaders in the wide format digital printing market, (particularly in the supplies business), to manage the supply chain effectively to achieve profits. Effective supply chain management includes making sure that products are available to end users, priced properly and represented accurately by distributors. Executives have to develop strategies to deal with different size accounts, different geographic regions, and different types of distributors. This study is designed to identify new ways to approach managing the supply chain to improve customer loyalty, provide better brand messaging, and maximize profits.

Project Objectives

Through a combination of e-mail surveys, phone interviews, and desk research, InfoTrends intends to:

  • Identify other critical bottlenecks and sources of friction in the graphics products supply chain
  • Quantify industry value chain profit and cost pools
  • Identify opportunities for e-commerce and optimized supply chain management
  • Illustrate companies that are developing alternative and successful supply chain strategies
  • Describe “best practices” that improve supplier and distributor profitability, distribution coverage, inventory visibility, distributor training, and pricing strategies
  • Report ratings of the reseller and communications programs for subscriber vendors
  • Identify “hot buttons” for future loyalty and market development programs, determine thresholds for more efficient reseller management:
    - Volume
    - Rebates
    - Promotion/MDF
    - Training

Analysis & Project Deliverables

InfoTrends will perform an extensive analysis to develop an understanding of the issues and opportunities surrounding the graphics market.
Subscribers of the study will receive:

  • Written Report detailing interviews, key findings and recommendations
  • Management presentation (PowerPoint)
  • Value chain model
  • On-site briefing (optional)

Getting Started

For more information on the study, contact Scott Phinney at +1 781 616 2123 or e-mail



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