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The Future of Digital Packaging Workflows

A global, landmark study on the key opportunities and challenges


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Join Kaspar Roos to find out more about the flow of information that drives and supports the design, converting, delivery, and use of packaging worldwide, and its future.


Manufacturers of consumer products and the companies that create packaging for them face many challenges today, often ones digital production methods help address. Manufacturers need to customize products to target many markets, and to put new versions on retail shelves quickly. Converters need to print short runs of packaging for brand owners efficiently and cost effectively. For all the companies involved, these basic challenges lead to a host of others in communications, job management, printing, and fulfillment.

Many aspects of packaging workflows are already deeply reliant on digital technology, and most others are now becoming so. InfoTrends’ new report is about this digitization of packaging workflows, and its future.


Through this research, InfoTrends intends to:

  • Describe the packaging market in terms of key stakeholders, information exchange and workflow, and opportunities of digital transformation.
  • Identify key drivers of digital transformation and supply chain integration across the packaging industry. 
  • Find the pain points in packaging workflows that converters and brands cite now, and where they most want help.
  • Describe the key segments and suppliers of software for digital packaging workflows, and their main products.
  • Estimate the numbers of packaging converters, including label, flexible packaging, folding carton, and corrugated carton converters, by major region.
  • Size and forecast the amount of packaging workflow software sales, by major region.
  • Give insight about future workflow requirements—the needs that tools must address in the years ahead in order to be successful.

Research Methodology

InfoTrends will use a mix of research methods to achieve the objectives of this study. These will include desk research, structured surveys of converters and brand owners, designers, and personal interviews with converters, brand owners, and suppliers of software tools for digital packaging workflows.

Structured Surveys

  • Converters: 150 total, with 30 to 40 per major region
  • Brand Owners: 150 total, with 30 to 40 per major region  

Converters surveyed will include four types, each accounting for about 25% of responses: flexible packaging, folding cartons, corrugated, labels.

In-depth Interviews

  • Converters:  8 to 10 total, 2 to 3 per region
  • Brand Owners: 6 to 8 total, 1 to 3 per region
  • Design Agencies: 4 to 6 total, 1 to 3 per region
  • Hardware vendors: 5 to 10 total
  • Software Providers: 10 to 20 total

Interviews with converters, brand owners, and design agencies will be individually summarized in the report. Interviews with hardware vendors and software providers, which will mainly support market sizing and related topics, will not be individually summarized.

Secondary Research

InfoTrends’ senior staff will examine a wide range of existing market information about packaging workflows, software suppliers, the packaging industry and the addressable markets for workflow tools within it. Information sources will include financial reports, supplier websites and conference presentations, trade journals, and reports by industry trade associations and government agencies. InfoTrends will also leverage research it has previously published as part of its ongoing consulting services.

Project Deliverables

InfoTrends’ senior staff will perform an extensive analysis of the research and develop a detailed report about it, and the future that it predicts for digital packaging workflows.

Subscribers to the full report will receive:

  • A report in Microsoft Word about research findings, interviews, analysis, conclusions, and recommendations
  • Detailed tabulations of the converter and brand owner surveys, and decks of PowerPoint slides detailing all survey results
  • Excel pivot table of market data, including packaging workflow software market size and estimates of converting establishments
  • A summary presentation of PowerPoint slides to describe key findings, conclusions and recommendations

Getting Started

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 781 616 2100 ext. 123 or via e-mail at


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